Marketing Trainee
JOB DESCRIPTION
Marketing Trainee
Reporting to the Training Manager, the
trainee will be responsible for learning and familiarizing with various
activities and operations within their departments. He/She will be required to
uphold company policies and requirements at all times.
Key Responsibilities:
Under the supervision of the Departmental
Trainer and Training Manager, the trainee shall learn to:
- Create the hotel media and
marketing plan.
- Implement media and marketing
plan and coordinate with agencies.
- Determine overall marketing
campaign ROI. Monitor and review the response rates in order to improve
and take corrective measures (where applicable).
- Plan, coordinate and implement
direct marketing, both on- and offline.
- Maintain guest database for
mailings.
- Liaise with F&B department to
promote F&B outlets.
- Create, coordinate and maintain
giveaways and collateral.
- Ensure picture storage and
distribution systems are maintained (Picture Park & VFMLeonardo).
- Provide content and images for
websites according to Corporate Identity.
- Ensure content and photography of
3rd party websites is maintained.
- Ensure compliance with Corporate
Identity guidelines.
- Act as brand custodian for hotel
and Kempinski brand.
- Ensure all creatives are reviewed
and approved by Corporate Marketing in a timely manner before advertising
agency or printer proceeds.
- Attend to and deliver all
requirements of Corporate Marketing within the given deadlines.
- Coordinate between hotel and
Corporate Marketing and agencies whenever necessary.
- Maintain updates of Corporate
Marketing guidelines and inform colleagues.
- Communicate and coordinate with
internal departments, especially sales, Public Relations and web as well
as creative agencies and suppliers.
- Bring ideas and participate in
the preparations of the promotional theme events, other promotional
activities and invitation lists.
- Pro-actively promote Rooms, Food
and Beverage including Banquet/Conferences, or any other current or
forthcoming activities which lead to potential sources of business.
- Conduct competition checks,
benchmarking and follow up on market trends on a regular basis.
- Keep up to date with Marketing
trends and tools to enhance the continual learning process and make
recommendations to the Director of Sales & Marketing.
- Follow the sales and marketing
results and propose corrective actions if needed.
- Take part in sales and marketing
training programmes.
- Keep up to date with the latest
developments in the hotel including all activities, promotions, rates of
the hotel.
Desired Skills &
Qualifications:
- Degree/ Diploma in Marketing from
a recognized learning institution
- No work experience is required
- Less than one year since
completion (2021/2022)
- Kenyan Citizen
- Completed coursework (If even if
not graduated)
- Ability to work and communicate
in a multinational environment
- Excellent grooming skills and
must be well versed in professional and personal etiquette
- Good Communication skills
- Out going with a positive
learning attitude
