tushop
We
are searching for a stellar Marketing
Associate in Nairobi.
Who we
are: Tushop’s mission is to reduce the cost of living for Africans,
together. Tushop is made up of an impact-driven team striving to build
something of value in this world.
We
persistently dream big yet are energized by the small.
As
a social commerce company, we seek to make food and groceries cheaper for our
customers, while adding convenience, and helping farmers and manufacturers to
sell their goods and grow.
Tushop
is at an early but exciting stage – supported by a cadre of eminent investors.
What
we do has great impact:
· we help
farmers and suppliers make products people want; we empower stay-at-home moms
without formal employment to make incomes on the side and feel pride with how
they support their communities and neighbors;
· and we
help young entrepreneurs who run cyber cafes, beauty shops, and kiosks to
provide more value to their customers. We help anyone who buys food to be able
to do so more cheaply and conveniently.
· And we
help our own employees learn what they want to learn, build what they want to
build, and become who they want to become (and get paid doing so!)
Your
role:
Title: Marketing Associate
Reports
to: Marketing Manager
Location: Nairobi,
Kenya
The
Marketing Associate at Tushop plays a pivotal role in driving online sales and
increasing brand awareness. They will be a crucial part of the Marketing team,
helping the team plan and implement marketing strategies.
With
a good understanding of the extensive details of marketing and familiarity with
ways to analyze market research and customers’ behavior, the Marketing
Associate will help the company achieve its business goals by building strong
marketing and brand awareness campaigns.
The
ideal candidate will have a good mix of offline and digital marketing
experience, with a strong understanding of digital marketing best practices and
experience with e-commerce platforms, as well as the ability to analyze data
and use it to make data-driven decisions.
Key
Responsibilities:
· Developing
targeted online and offline advertising campaigns and contributing ideas to
marketing campaigns
· Supporting
the development and execution of the company’s overall marketing strategy to
drive e-commerce traffic and sales
· Conducting
market research to understand customer behavior and preferences and analyzing
research data to identify and define audiences
· Managing
social media accounts to engage with customers
· Optimizing
website content for search engines
· Analyzing
online traffic and sales data to inform marketing strategy
· Develop
and execute email marketing campaigns to engage and retain customers
· Collaborating
with the marketing team on marketing campaigns and other promotional
initiatives
· Compiling,
distributing and presenting ideas, information and strategies
· Coordinating
promotional activities, events and interviews
· Managing
production and performance of multimedia content
· Analyzing
data to track and measure the success of marketing initiatives, and making
data-driven
recommendations for improvements
· Manage
and optimize the company’s online advertising campaigns (e.g. Google AdWords,
Facebook Ads, etc.)
· Collaborate
with cross-functional teams (e.g. Product, Customer Service, Finance) to ensure
a seamless customer experience
· Stay
up-to-date with the latest marketing trends and technologies, and continuously
look for new and innovative ways to reach and engage customers
Possible
Future Responsibilities:
· Manage
a team of Marketing and Sales Associates
· Develop
and run creative marketing campaigns
· Growing
internal marketing capacity
The
profile we’re likely to hire:
· Bachelor’s
degree in a relevant field, such as Marketing or Business
· 3 years
of experience as a Marketing Associate or similar role
· Experience
in the e-commerce, retail and/or FMCG sectors a plus (especially in emerging
markets)
· Knowledge
of marketing digital tools and techniques
· Proven
track record of success in driving data-driven marketing strategy and marketing
campaigns
· Strong
analytical and problem-solving skills with high creativity
· Exemplary
ability to prioritize key initiatives and opportunities for efficiencies and
impact
· Excellent
communication and interpersonal skills
· High
level of organization and attention to detail
· An individual
who exemplifies integrity and honesty
Our
Core Values:
Reliable,
Innovative, Customer-centric, Ambitious, Do right by others (RICAD)
1.
We find reliability sexy. Our colleagues and customers know that we get things
done, well. We know that we are reliable by being excellent and consistent
executors.
2.
We are relentless in our pursuit of innovative and simpler ways of doing
things. The status quo is never good enough. The only constant is change, and
we seek it always for the better.
3.
Customers are at the center of what we do. We think hard about how we can
delight customers in big and small ways. We obsess about customers’ experiences
and don’t expend energy on bureaucracy, politicking, or competitors.
4.
Ambition is our fuel. We think big but know that everything starts small much
like the oak tree that starts out as an acorn. We want to build big businesses
and have big impact. We build with scale in mind.
5.
We do right by others because we want to have a net positive effect on those
around us – employees,
peers, managers, customers, suppliers, farmers, Community Leaders, citizens…and
we take this seriously.
We
realize that sometimes doing what’s right might not be the most popular choice.
We also realize that
we might not always get it right, and in such instances, we take pride in
course correcting.
Why
Tushop?
If
you’ve ever been curious to see the initial days of a company and be part of
that story, then this is your chance.
Since
we are at an early stage, you will be able to see and feel the direct impact of
your work. You will have ownership of your tasks and you will not be
micromanaged. You will make things happen. Lastly, you will work with a fun,
fast-moving, customer-centric, reliable, and supportive team.
Why not
Tushop?
· We
experiment a lot. If you like dotting all your i’s and crossing all your t’s
before making a move, then you might not enjoy working with us.
· We are
low-ego individuals. If you need praise, need to always be right, or need
someone else to fail to feel self-worth, this role is not for you.
· We
believe that fieldwork makes the dreamwork. We don’t hide behind laptops every
day; we instead thrive by engaging with customers, suppliers, partners, and
teammates on the phone and in the streets. (We find it invigorating – and hope
you’d find it that way too!)
If
this sounds like a place that you are looking to work, then come join us: Apply Here. If not, then please share this JD
with someone who might be a great fit (and become our customer!)
