GeoPoll
Digital Marketing Assistant
GeoPoll
is the leading provider of mobile device-driven research, data collection, and
analysis in emerging markets, providing full-service solutions to its broad
client base.
GeoPoll
has experience administering surveys in more than eighty-five countries and
conducts approximately ten million surveys annually in more than forty-five
languages.
With
operations in Africa, Asia, Latin America, and the Caribbean, GeoPoll continues
to grow and scale quickly.
GeoPoll
adheres to the strictest ethical and research standards and employs highly
rigorous methods and approaches to data analysis.
Our
surveys have been cited and analyzed in several highly respected academic
journals, such as the Journal of International Public Opinion Research and the
Journal of International Development.
GeoPoll
is seeking a Digital Marketing Assistant to support our global marketing and
sales teams. The position will be based in our Nairobi office.
You may be a good fit for this role if you are fascinated by consumer behavior and new digital channels and would like to engage consumers in emerging markets around the world.
The
ideal candidate for this role will be an efficient self-starter with excellent
organizational skills and who is eager to work within a fast-paced technology
company.
Responsibilities
· Create,
optimize, and measure the success of online advertising campaigns on social
media, search engines, and other ad networks and report on campaign performance
regularly.
· Research
and implement new strategies for B2C recruitment of GeoPoll users and B2B lead
generation.
· Manage
GeoPoll’s end-user day-to-day app activity and user engagement.
· Increase
brand visibility by managing organic social media accounts, including
copywriting, finding, or designing imagery and videos, performing hashtag and
trend research, and engaging with followers.
· Create
content for the GeoPoll Research Blog and GeoPoll Talks podcast.
· Advise
team on recent trends in market research and business in GeoPoll’s active
markets.
· Working
closely with other teams, identify needed and react quickly to requests for new
digital marketing campaigns.
· Support
sales activities through the design of both online and offline marketing
collateral.
· Ad hoc
marketing tasks as needed.
Qualifications
· 2+
years’ experience in marketing, focusing on digital marketing tasks.
· Experience
running and managing pay-per-click advertising on various platforms including,
but not limited to, Facebook, Twitter, Google Ads, and LinkedIn.
· Strong
social media management skills.
· Graphic
design skills and working experience with Adobe products (Photoshop,
Illustrator, Premiere and After Effects), Canva and other design software.
· Strong
understanding of PPC ad campaign performance metrics.
· Community
management experience, particularly growing a user base and social media
audience.
· Experience
with CRMs and email marketing platforms such as HubSpot and Mailchimp.
· Strong
Excel skills and meticulous attention to number-oriented details.
· Experience
measuring and reporting on mobile application metrics on analytics platforms
such as Kochava and Google Play Console.
· Strong
English writing and grammar skills.
· Strong
organizational skills, with the ability to take on a variety of job functions
in a fast- paced environment and juggle multiple requests at once.
· An
enthusiastic self-starter, able to work independently or as part of a small
team.
· Interest
in the market research and technology industries and a willingness to learn
about new topics and industries.
EEO
(Equal Employment Opportunity) Statement
GeoPoll
is an Equal Opportunity Employer and welcomes diversity.
We
do not discriminate based on race, religion, tribe, color, sex, gender
identity, sexual orientation, age, non-disqualifying physical or mental
disability, national origin, veteran status, or any other basis covered by
appropriate law.
All
employment is decided based on qualifications and merit.
Application
instructions
Interested
candidates can send by email a cover letter and resume (as a single file with
YOUR NAME as the file name) with the subject Digital Marketing Assistant on the
subject line to jobs@geopoll.com on or before, Friday 31st March 2023 at
17:00hrs.
Please
use your name as the file name.
Please
do not additional documents such as transcripts or references until these are
requested of you.
Applications
that do not adhere to these requirements will not be accepted.
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