Rig MC
Company Overview
Coca-Cola Beverages Africa
is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola
volumes on the continent. CCBA is a market leader in the NARTD
non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint
in Africa, employing approximately 14 000 employees in Africa, with over 2000
employees in Kenya.
Key Purpose Statement
To manage and develop
relationships with existing and potential events’ organisers through well
executed Events and Timely Deliveries
Key Duties & Responsibilities
Strategic
- Generate
innovative ideas to develop winning strategic/activities for NARTD growth
and fight against competition.
- Lead
coordination of consumer experiential activations in the scope of all
types of national promotions from bundling, redemption and others
including the strategic experiential sampling that drives recruitment and
trial creating new brand affinity (awareness) events marketing to drive
brand saliency and conversation.
Operational.
- Development
of experimental marketing activities and execution of tailor made
promotions/ solutions for CCBA – Kenya
- Develop
product talk and awareness campaigns based on plans.
- Ensure
safe operations of all activities, legal and KO compliance and standards
maintained through the activations.
- Asset/RIG
Management
- Ensure
Brand Visibility on Events and Full Implementation of Picture of Success.
Skills, Experience & Education
- A
minimum of a Diploma in Sales & Marketing or Public Relations;
- Degree
in a Business related field or Public Relations will be an added advantage.
- At
least 2 years experience in the management of roadshows either as an MC or
an Events coordinator.
How to Apply
Closing Date 2023/02/23
