Research & Data Analysis Manager
Responsibilities:
- Marketing
lead for all external research and internal performance analytics reports
including flyer performance reporting, Brand tracking, Advertising
tracking, NPD, and ad hoc projects.
- Serve
as the primary point of contact for Senior Leadership for Client, Product
Channel and Marketing analytics and insights and provide deep analytical
expertise as it relates clients, prospects, markets, channel, and products
(beyond scope of product manager) including behavioral and business
analysis.
- Conduct
/ oversee customer and marketing analytics providing strategic and
tactical business decision support and develop a fully integrated
competitive picture and provide insight/foresight to support bank sales
strategy development.
- Consult
within a team of analytics professionals in data management, developing
both business and technical competencies and leverage appropriate internal
and external resources to achieve goals.
- Strategic
decision support – project-based and ad hoc research and business
analytics to structure, inform, and drive critical business decisions
within divisions and/or at the corporate level.
- Provide
holistic insights by filling information gaps using a variety of sources,
from primary and secondary research to competitive insights and in-house
data analytics, as appropriate.
- Working
closely with Marketing Director on the development of any needed sales
collateral and brand positioning tools including, but not limited to
presentations, media kit sheets, sell sheets, competitive overviews.
- Increase
the international intellect across marketing and the wider business from a
market and consumer outlook, at an EMEA perspective, through identifying
and leveraging of actionable insights surfaced from both existing and
primary research.
- Contributing
to the profitable top-line growth of a publicly traded consumer-focused
company by uncovering behaviors and insights that result in breakthrough
insights.
- Challenge
the traditional research method status quo.
Requirements
- Bachelor’s
degree or its equivalent.
- At
least 4 years’ experience in FMCG or a research agency.
- Strong
analytical and problem-solving skills.
- Very
detailed and research oriented.
- Must
possess an inquisitive and creative mind.
- Strong
understanding of consumer behavior.
