Job Title: Marketing Specialist
Industry: IT
Location: Nairobi
Gross
Salary: Ksh 50,000 – Ksh 70,000
Our
client in the technology industry is looking for an enthusiastic Marketing
Specialist to help in their overall marketing efforts.
You
will be an integral part of the development and execution of marketing plans to
reach targets from brand awareness to product promotion.
A
Marketing specialist should be a competent professional able to grasp consumer
behavior trends and generate creative ideas.
You
should be well-versed in specialized marketing concepts, principles, and
tactics.
The
goal is to deliver effective marketing programs that will help our reputation
and growth.
Responsibilities:
· Conduct
market research to find answers about consumer requirements, habits, and trends
· Brainstorm
and develop ideas for creative marketing campaigns and create HTML Newsletters.
· Assist
in outbound or inbound marketing activities by demonstrating expertise in
various areas (content development and optimization, advertising, events
planning etc.)
· Liaise
with external vendors to execute promotional events and campaigns
· Collaborate
with marketing and other professionals to coordinate brand awareness and
marketing efforts
· Organize
offline events, communicate with exhibitors as well as manage the exhibition.
· Assist in
analyzing marketing data (campaign results, conversion rates, traffic etc.) to
help shape future marketing strategies
· Undertake
individual tasks of a marketing plan as assigned
Qualifications
· Bachelor’s
degree (or equivalent) in marketing, communications, or related field
· Profound
experience in IT industry
· Exceptional
communication and writing skills
· Proficiency
with HTML and Adobe Acrobat
· Good
sense in design.
· Proven
experience as a marketing specialist with product launches or integrated
marketing campaigns
· Experience
in planning and leading initiatives
· Thorough
understanding of marketing elements (including traditional and digital
marketing such as SEO/Social media etc.) and market research methods
· Demonstrable
experience in marketing data analytics and tools
· Solid
computer skills, including MS Office, marketing software (Adobe Creative Suite
and CRM), and applications (Web analytics, Google AdWords etc.)
· Knowledge
of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
· Well-organized
and detail-oriented.
· Commercial
awareness partnered with a creative mind.
How to
Apply
If
you are up to the challenge and possess the necessary qualification and
experience; please send your CV only quoting the job title on the email subject
(Marketing Specialist – IT) to vacancies@corporatestaffing.co.ke before 6th Feb
2023.
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