Job Vacancy: Digital Marketer
As
a Digital Marketer, the candidate will be tasked with creating and executing
digital marketing strategies that drive brand awareness and traffic to all our
online platforms.
By
staying up-to-date on the latest industry trends and technologies, you will be
able to recommend new tactics that enhance our marketing efforts.
Key
Responsibilities:
· Plan
and execute impactful email marketing campaigns, using segmentation,
personalization, and testing for optimal results
· Develop
a comprehensive digital marketing strategy that aligns with company’s overall
marketing objectives and goals
· Manage
and optimize our website and digital platforms for an optimal user experience,
search engine ranking, and conversion
· Create
and schedule engaging content for our social media presence to appeal to our
target audience
· Conduct targeted online advertising, including search engine marketing (SEM) and display advertising, to drive traffic to our website and social media channels
· Collaborate
with internal teams to create and execute digital campaigns effectively
· Analyze
campaign performance using analytics and data to make informed decisions and
adjust strategies as needed
· Stay
informed on industry trends and technologies, and recommend new tactics to
enhance our marketing efforts
· Manage
all database segmentation to accurately target audiences
· Represent
the company in a manner that strengthens our brand and improves our online
presence
Qualifications:
· Bachelor’s
degree in marketing, advertising and or related field
· 3 +
Years of experience in digital marketing, with a focus on hospitality
· Proven track
record of managing and executing successful digital campaigns
· Strong
understanding of digital marketing tools and technologies
· Knowledge
of e-commerce, SEO/SEM and social media advertising
Skillsets
· Digital
Marketing strategy
· Campaign
management
· Web Management
· E-Commerce
· SEO/SEM
· Social
Media Advertising
· Email
Marketing
· Analytics
and Data Analysis
How to
Apply
If
you are up to the challenge, possess the necessary qualifications and
experience, kindly send your detailed CV quoting the job title on the email
subject “Digital Marketer” to: Martin@jantakenya.com by or before 27th February
2023.