Corporate Communications Officer
Job Purpose:
- To
support the Corporate Communications and Marketing function at KEPRO by
ensuring effective communication with internal and external stakeholders.
Key Duties and
Responsibilities:
- Your
specific duties will include and not limited to the following:
Corporate Communications –
50%
- Collaborate
with stakeholders to develop and implement an effective communications
strategy and PR plans and campaigns based on our target audience.
- Oversee
strategic and targeted communication to members and ensure regularly
updated social media touchpoints, including news highlights, emails, etc.
- Seek
opportunities to enhance the reputation of the brand and coordinate
publicity events as required.
- Implementing
corporate sustainability initiatives and strategies.
- Support
crisis management as it arises and escalates to the CAO,
CommunicationsCommittee Chair and/or Board Chair.
- Write,
edit, design, and distribute content, including publications, press
releases, website content, annual reports, speeches, and other marketing
material that communicate the organization’s activities, products and/or
services.
- Promote
communications and marketing materials through appropriate social media
channels.
- Track
analytics and create reports detailing successes and failures of
communications plans and campaigns.
- Leverage
existing and build new relationships to identify marketing opportunitiesto
amplify the brand.
Brand Management – 20%
- Develop
and implement the KEPRO Brand Policy.
- Define
and maintain a consistent brand message inclusive of the brands’ voices
and visual identities.
- Set
brand awareness KPIs in terms of the success of key metrics.
- Maintain
digital media archives (photos, videos) and records of media coverage and
collate analytics and metrics.
- Maintenance
of KEPRO mailing lists.
Events Management – 10%
- Develop
and manage internal/external corporate and local community events in support
of a Corporate Giving Strategy.
- Develop
and implement event plans and concepts.
- Manage
an effective event marketing campaign.
- Ensure
that on-the-day logistics are running smoothly (catering, venue,
equipment).
- Mobilize
participants, manage registrants and send communication to attendees when
needed (last-minute venue changes, parking notices, etc.).
- Post-event
communication, feedback, reporting and analysis.
Media Relations – 10%
- Establish
and maintain effective relationships with the national and county mediaand
maintain a media database to define and promote KEPRO’s public image.
- Responding
to media inquiries by arranging interviews with relevant KEPRO
stakeholders and providing accurate and timely information to journalists.
- Implement
proactive strategic media relations including developing media responses
and media scripts for various spokespeople.
- Profile
KEPRO events in the public sphere through media platforms, including
developing and circulating press invites and press releases to relevant
media.
Website Management – 5%
- Plan,
create, implement, manage, monitor and update the KEPRO website.
- Keep
up-to-date with industry best practices and create strategies to improve
website traffic metrics.
- Collaborate
with all stakeholders to ensure that website content aligns with brand
strategy and meets the organization’s standards.
- Improve
the user experience of the website regularly and ensure website quality
and efficiency by conducting regular test plans.
Corporate Communications
Budget – 5%
- Develop
and manage short-, medium- and long-term plans and budgets with guidance
from the Communications Committee.
- Be
informed of developments in the fields of marketing, communications and
public relations, and use this information to help KEPRO operate with
relevance, initiative and innovation.
- Any
other responsibilities that may be assigned by your supervisor.
Person Specifications:
- Bachelor’s
degree in communications, marketing, journalism, or a related field
- Minimum
of 4 years’ relevant experience in a communications role
- Understanding
of communications, public relations and marketing best practices
- Excellent
verbal, written, and interpersonal skills
- Proficient
in Microsoft Office, content management systems, and social media platforms
- Strong
communicator who works well independently and with a team
- Must
possess exceptional writing skills and be able to compose engaging and
accurate content
- Superior
time management skills and the ability to juggle multiple projects
simultaneously
- Good
time management and organizational skills
- Ability
to think strategically and identify ways to improve communication efforts
- Knowledge
of design and publishing software (InDesign/Photoshop) is an added
advantage
- Skills
in multimedia, working with graphics, audio and video is an added advantage
