Corporate Communications Officer Job in Kenya

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Corporate Communications Officer Job in Kenya

Corporate Communications Officer

Job Purpose:

  • To support the Corporate Communications and Marketing function at KEPRO by ensuring effective communication with internal and external stakeholders. 

Key Duties and Responsibilities:

  • Your specific duties will include and not limited to the following:

Corporate Communications – 50%

  • Collaborate with stakeholders to develop and implement an effective communications strategy and PR plans and campaigns based on our target audience.
  • Oversee strategic and targeted communication to members and ensure regularly updated social media touchpoints, including news highlights, emails, etc.
  • Seek opportunities to enhance the reputation of the brand and coordinate publicity events as required.

  • Implementing corporate sustainability initiatives and strategies.
  • Support crisis management as it arises and escalates to the CAO, CommunicationsCommittee Chair and/or Board Chair.
  • Write, edit, design, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicate the organization’s activities, products and/or services.
  • Promote communications and marketing materials through appropriate social media channels.
  • Track analytics and create reports detailing successes and failures of communications plans and campaigns.
  • Leverage existing and build new relationships to identify marketing opportunitiesto amplify the brand.

Brand Management – 20%

  • Develop and implement the KEPRO Brand Policy.
  • Define and maintain a consistent brand message inclusive of the brands’ voices and visual identities.
  • Set brand awareness KPIs in terms of the success of key metrics.
  • Maintain digital media archives (photos, videos) and records of media coverage and collate analytics and metrics.
  • Maintenance of KEPRO mailing lists.

Events Management – 10%

  • Develop and manage internal/external corporate and local community events in support of a Corporate Giving Strategy.
  • Develop and implement event plans and concepts.
  • Manage an effective event marketing campaign.
  • Ensure that on-the-day logistics are running smoothly (catering, venue, equipment).
  • Mobilize participants, manage registrants and send communication to attendees when needed (last-minute venue changes, parking notices, etc.).
  • Post-event communication, feedback, reporting and analysis.

Media Relations – 10%

  • Establish and maintain effective relationships with the national and county mediaand maintain a media database to define and promote KEPRO’s public image.
  • Responding to media inquiries by arranging interviews with relevant KEPRO stakeholders and providing accurate and timely information to journalists.
  • Implement proactive strategic media relations including developing media responses and media scripts for various spokespeople.
  • Profile KEPRO events in the public sphere through media platforms, including developing and circulating press invites and press releases to relevant media.

Website Management – 5%

  • Plan, create, implement, manage, monitor and update the KEPRO website.
  • Keep up-to-date with industry best practices and create strategies to improve website traffic metrics.
  • Collaborate with all stakeholders to ensure that website content aligns with brand strategy and meets the organization’s standards.
  • Improve the user experience of the website regularly and ensure website quality and efficiency by conducting regular test plans.

Corporate Communications Budget – 5%

  • Develop and manage short-, medium- and long-term plans and budgets with guidance from the Communications Committee.
  • Be informed of developments in the fields of marketing, communications and public relations, and use this information to help KEPRO operate with relevance, initiative and innovation.
  • Any other responsibilities that may be assigned by your supervisor.

Person Specifications:

  • Bachelor’s degree in communications, marketing, journalism, or a related field
  • Minimum of 4 years’ relevant experience in a communications role 
  • Understanding of communications, public relations and marketing best practices 
  • Excellent verbal, written, and interpersonal skills
  • Proficient in Microsoft Office, content management systems, and social media platforms
  • Strong communicator who works well independently and with a team
  • Must possess exceptional writing skills and be able to compose engaging and accurate content
  • Superior time management skills and the ability to juggle multiple projects simultaneously
  • Good time management and organizational skills
  • Ability to think strategically and identify ways to improve communication efforts
  • Knowledge of design and publishing software (InDesign/Photoshop) is an added advantage
  • Skills in multimedia, working with graphics, audio and video is an added advantage

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