Archer Digital
Job
Vacancy: Digital
Media Buying Associate
Archer
Digital is a digital marketing & advertising agency strongly focused on
helping SMEs profitably acquire and retain their customers through Digital
Marketing & Advertising.
We
are looking for a highly analytical and strategic thinker to join our team as a
digital media buyer.
The
right candidate has adequate media planning and budgeting skills to get the
best ROI, ROAS for ad spend.
Duties
and Responsibilities
· Responsible
for planning, negotiating and executing digital media campaigns across various
channels (including display, video, social, and search).
· Develop
and execute digital media plans that align with client business objectives
· Research and recommend new opportunities and strategies for reaching target audiences
· Stay up
to date on the latest industry trends and changes, and share insights
· Monitor
campaign performance and optimize delivery to meet or exceed KPIs
· Generate
post-campaign reports detailing results and insights
· Work
with internal teams to develop creative assets for digital campaigns
· QA ad
units and placements prior to launch
· Resolve
any issues that arise during a campaign
· Maintain
relationships with social team, design and production team
Person’s
Specifications
· Excellent
communication skills
· A deep
understanding of the digital media landscape and experience planning and buying
media
· Bachelor’s
degree in advertising, marketing, business, or related field
· At
least 2 years of experience working in digital media buying, planning, or a
related role
· Experience
with programmatic buying platforms – Google Display & Video 360, Eskimi
etc.
· Experience
with web analytics tools, such as Google Analytics
· Familiarity
with ad serving platforms, such as Google Ad Manager, Meta Ads Manager etc
· Excellent
analytical skills and experience using data to inform media decisions
· Strong
project management skills with the ability to manage multiple projects
simultaneously
· Proven
track record of successful media campaigns that delivered on objectives
· Creative
thinker with the ability to develop innovative solutions to problems
If
interested and qualified, send us a link to some campaign/media buy
portfolio/attachment of your work, your CV and cover letter introducing
yourself and how you see this position as a fit for you, by 11th January 2023
‘Digital Media Buying Associate’ at recruitment@archerdigital.co.ke
*The
Position is open and available for immediate start
