Digital Marketing Manager
The Position
Reporting to the Head,
Integrated Marketing Communications, the Digital Marketing Manager will be
responsible for developing and executing the overall KCB Group Digital Marketing
Strategy for social media platforms and all digital assets.
The incumbent must have a
demonstrated track record of successfully leveraging insights, strategic goals,
reputation management, content creation and digital storytelling to capture and
grow target audiences while delivering compelling social media campaigns that
drive business objectives.
Key Responsibilities
- Develop,
implement, and cascade a KCB Group Digital Marketing Strategy and ensure
implementation drives a coherent brand with ruthless consistency.
- Create
a Center of Excellence for the Group and ensure routines, processes are in
place to drive one brand across the region and provide technical support
to the Group Subsidiaries on Digital Marketing.
- In
an ever-evolving online world and consumer, this role will require the
incumbent to spend time keeping abreast of trends and using global, local
or home-grown ideas to build and engage audiences; keep current with
emerging web technologies and social platforms through relevant blogs,
list servs, and events.
- Champion
the KCB Group Digital and Social media guidelines and adherence to the
Social Media policy to protect and preserve the online brand integrity and
tone of voice.
- Review
and enhance all digital communication materials to ensure adherence and
consistency to the overall Brand Positioning, Values and Identity Standards
- Manage
the budgets for assigned areas and ensure adherence to Finance /
Procurement processes and systems.
- Work
with analytics to identify key consumer insights to strengthen the
development and execution of campaigns in conjunction with the overall
marketing campaign, whilst monitoring the success of community
engagements; ensure that ROI is measured, delivered and learnings captured
to ensure continuous improvement.
- Ideation
& Content Management whilst developing digital Marketing Campaign
briefs to support business unit’s product and service initiatives.
- Working
with MCC Brand teams and a cross departmental team to oversee the
development and execution of the master content calendar for all web
properties.
- Manage
creation, development, and management of content for the organization’s
social and web presence, including the design, creation and management of
promotions and online ad campaigns.
Qualifications
For the above position,
the successful applicant should have the following:
- Bachelor’s
degree from a recognized university.
- 8
years’ experience in digital branding, marketing, and campaigns.
- 6
years’ experience in brand management and agency management.
- 5
years’ experience in general market research & analytics, web
analytic, ad serving and testing tools, and digital communications.
- 4
years’ experience in budget management, strategy management,
organizational culture and design and change management.
- 2
years’ FMCG experience.
How to Apply
The above position is
demanding; for which the Bank will provide a competitive remuneration package
to the successful candidate. If you believe you can clearly demonstrate your
abilities to meet the criteria given above, please log in to our Recruitment
portal and submit your application with a detailed CV.
To be considered your
application must be received by Wednesday 1st February 2023.
Qualified candidates with
disability are encouraged to apply.
Only short-listed
candidates will be contacted.
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