Position: Brand Manager
Location: Nairobi
Reporting
To: Senior Manager – Brand Marketing & New Concepts
Our
client, Majid Al Futtaim Carrefour, is the largest franchisee of French giant
retail group Carrefour, 2nd retailer across the world.
The
Middle East based group is currently operating more than 140 Hypermarkets and
Supermarkets in 15 countries, with more than 25 000 employees from 70
nationalities.
Our
client is looking to fill the position of Brand Manager.
Job Purpose: The Brand Manager is responsible for supporting the Senior Marketing Manager in campaign development & execution across markets, ensuring proper implementation of marketing communication campaigns across markets, & gathering learnings to optimize future campaign planning & execution.
The
role holder will also be responsible for implementation of our private label
communication support plan across our key defined markets, ensuring providing
proper support to the markets.
He/she
will work on optimizing the media strategy & media mix of the Brand by
coordinating with the different markets and external media agencies.
Duties
and Responsibilities
Brand
Ownership
· Support
the Head of Brand Marketing in building Carrefour’s mother brand and
Carrefour’s private labels across markets.
· Support
in campaign development through qualifying & briefing agencies across the
region
· Lead
the execution of campaigns across different touchpoints.
· Measure
and report the performance of all marketing campaigns and assess ROI and KPIs.
· Lead on
supporting the markets in transferring knowledge gathered from post campaigns &
3rd parties.
· Ensure
consistency between brand content & tone of voice across channels
(synchronize offline & Online campaign execution between parties).
· Lead
the execution of our private label communication campaign across priority
markets.
· Work
closely with the Insights team to measure and act upon Customer Insights and
all developed elements.
Media
Plan and implementation
· Work
with Media agencies to define and implement optimum media plans for all
countries in that MAF Retail operates.
· Collaborate
with the existing marketing teams in the countries to set the guidelines for
creating media campaign plans through proper media planning tools.
· Coordinate
with the Commercial teams to ensure flexibility in planning to maximize
commercial revenues and income from advertising sales from media portals.
· Define
best practices of Online media planning and share across markets.
· Communicate
the latest trends, updates and best practices in media planning to the team and
countries.
Human
Capital Responsibilities
· Assist
with the implementation of the performance management process by setting
objectives, monitoring performance, and providing constructive feedback and
provide inputs to senior management.
· Provide
mentorship for the purpose of developing a continuous talent pipeline for key
roles.
· Provide
inputs on training needs and coordinate with the HC department to ensure
facilitation of the training requirements.
· Develop
and implement on-the-job training for the team.
· Provide
inputs for the development of the annual manpower plan.
· Ensure
the implementation of MAF Retail’s corporate policies and relevant procedures.
Finance
Responsibilities
· Ensure
alignment of procedures in accordance with the Delegation of Authority (DOA).
· Assist
in monitoring the allocated budget to ensure compliance and highlight possible
issues.
· Provide
inputs on the preparation of the budget when necessary.
· Provide
inputs on cost reduction measures.
Qualification,
Experience, Skills and Traits
· Bachelor’s
degree in Business, Marketing, or a related field.
· Excellent
communication, writing and editorial skills.
· Time
Management and ability to work under pressure.
· Interpersonal
skills and ability to build agency and team relationships.
· Creative
mindset.
· Demonstrates
strong thought leadership and problem-solving abilities.
Minimum
Experience
· 6-10
years of Marketing experience in FMCG or Multinational companies, including
mastering Brand Concept, Copy & Content production.
· 2+
years of Retail Industry experience.
To
apply, submit your application on our ATS at ats.flexi-personnel.com
by 20th JAN 2023 under the BRAND MANAGER job posting.
All
applicants are advised to adhere to application guidelines for consideration.
Only
shortlisted candidates will be contacted.
NB:
Flexi Personnel does not charge candidates for job placement.