Our Client in the FMCG sector seeks to recruit Sales and Trade Marketing Representatives whose main purpose will be to manage Sales, Marketing and Distribution of all Company products effectively and efficiently within the country using available resources so as to achieve profitable volume of sales.
Location: Rift
valley & Central
2
Positions
Duties
and Responsibilities
· Develop
marketing strategies aligned with the brand strategy
· Analyze
how our brands/products are positioned in the market and crystalize targeted
consumers insights
· Develop
& deliver necessary trainings for Trade Marketing team on product knowledge
& shoppers’ profile.
· Plan in
conjunction with the Marketing Manager, Sales Manager & Trade Marketing
team the salesman merchandizing tools.
· Act as
the key liaison between product development and buyers.
· Maintain
customer relationships for future purchases.
· Cultivate
programs that ensure products sell in-store.
· In liaison with the Sales Manager & Marketing Manager, translate brand strategies into brand plans, brand positioning and go-to-market strategies.
· Establish
performance specifications, cost and price parameters, market applications and
sales estimates in liaison with the Sales Manager
· Measure
and report performance of all marketing campaigns, and assess against goals
(ROI and KPIs)
· Manage
Trade Marketing budget efficiently & ensure cost policies are applied
having in mind optimization between quality & price.
· Work
closely to manage and monitor all Brand Activation.
· Oversee
marketing and advertising activities to ensure consistency with product line
strategy
· Brainstorm
new and innovative growth strategies
· Measure
market potential channel wise and identifying target segment.
· Track
competition volumes and monitor competitor activities to evaluate our brand
performance.
· Align
the company around the brand’s direction, choices and tactics.
· Vision
to understand customer needs and translate them in to practical solutions.
· Work
closely with Finance to validate all promotions for future planning and
efficient achievements.
· Work
closely with finance on customer’s terms and collection.
Requirements
· University
professional degree in Sales, Marketing or other relevant fields.
· Minimum
of 5 years of experience in Trade Marketing in FMCG industry, preferably food
& beverages industry
· Excellent
verbal and written communication skills (outgoing personality).
· Experience
of project management against set deliverables.
· Ability
to prioritize and organize workloads independently when required.
· Team
player and the ability to work across different multimedia platforms and
departments.
· To set
own priorities in line with business needs and work constructively within the
team and on your own initiative.
· Ability
to problem solve and ‘make things happen’.
· Attention
to detail.
· Ability
to analyze research projects.
· Willingness
to learn and develop with the role
How to
Apply
Applicants
who meet the requirements stated above should send their applications and
detailed CVs with a day – time telephone number to the email address:
jobs@hcsafrica.com with Sales & Trade Marketing Representative on the
Subject line.
Candidates
MUST indicate their Current and Expected salaries.
Due
to the high volume of applications, we will only respond to shortlisted
candidates.
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