Our client is looking for a Digital Marketing and Communication Strategist whose role will be responsible for all aspects of the company’s digital/online marketing initiatives and communications.
This position analyzes data, processes, and digital
communication channels to develop, implement and optimize strategies that
ensures generation of strong leads for company services consistently.
Key Responsibilities
· Managing company website
and other digital platforms where the company is present including
· Improving the usability,
design, content, and conversion of the company website
· Review new technologies
and keep the company at the forefront of developments in digital marketing.
· Competitor analysis: Evaluating customer research, market conditions and competitor data.
· Utilizing a range of
techniques including paid search, Email marketing, Google analytics, SEO, SEM,
PPC, social media and display advertising.
· Designing, developing,
building, and maintaining effective social media strategies
· Managing online brand
and campaigns for the company services to raise brand awareness
· Keeping abreast with
emerging digital marketing trends to ensure maximum effectiveness
· Devising strategies to
drive online traffic to the company website. Tracking conversion rates and
making improvements to the website.
· Guide on the ideal
digital media buying platforms in the respective markets for the respective
services
· Guide on the monitoring
and evaluating the effectiveness of the digital campaigns
· Media Relations
including pitching company services online and offline for media publicity
· Ensuring all the company
services are branded correctly
· Responsible for planning
and budgetary control of all digital marketing
Skills and competences
· Bachelor’s degree
(B.A./B.S.) in Business, Marketing, or related field; or Minimum 5 years’
experience in areas referenced above.
· Detail-oriented and
organized analytical thinker
· Exceptional
interpersonal communication and presentation skills, including the ability to
tactfully deliver and accept honest criticism.
· Significant experience
with Google Tag Manager, Google AdWords & Analytics and SEMrush
· Significant experience
gathering and using marketing data, such as keyword research, industry reports,
and competitive analysis.
· Ability to manage time
and projects effectively with a focus on the details and minimal supervision.
· Significant experience
creating and presenting analytics reports.
· Experience with creating
and administering earned and paid social media campaigns, including Google Ads,
Meta, LinkedIn, and Twitter.
· Experience with Google
Search Console and other technical SEO tools preferred.
· Experience with email
marketing and one or more popular marketing automation platforms, such as
HubSpot, Eloqua, Pardot, Marketo, or others, preferred.
· Previous experience
implementing A/B testing and conversion optimizations desired.
Apply on Flexi Personnel ATS and attach a copy of
your CV and Cover Letter by 10th December 2022.
NB: Flexi Personnel does not charge candidates for jobs
placement.
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