Creative & Digital Manager
Directly Reports to: The Marketing Manager
Direct Supervision: Graphic Designer and/or Intern
Broad function: The role holder is a key member of the marketing team and will lead the digital collateral development and delivery of online and offline marketing campaigns to various target groups. They will also be the custodian of the brand and primary designer ensuring that all collateral is produced and delivered as per brand guidelines.
Responsibilities
- Plans
and executes all web, marketing database, email, social media and display
advertising campaigns;
- Designs,
builds and maintains the hotel’s social media presence;
- Measures
and reports performance of all digital marketing campaigns, and assesses
against goals (ROI and KPIs);
- Identifies
trends and insights, and optimizes spend and performance based on the
insights;
- Brainstorms
new and creative growth strategies;
- Collaborates
with internal teams to develop campaigns that lead to increased business;
- As
a brand custodian, ensures all visual elements in the hotel are compliant
with the brand guidelines;
- Utilizes
strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points;
- Ensures
effective collaboration with partners, vendors and suppliers;
- Evaluates
emerging digital trends and advises the team as appropriate;
- Ensures
all collateral is produced according to brand guidelines and within budget;
- Ensures
appropriate branding at all expos and marketing events;
- Any
other duty as assigned from time to time.
Qualifications
- Minimum
Bachelor’s degree from a recognized university or Diploma backed by 4
years practical work experience
- Graphic
design/ digital marketing qualifications
- Minimum
of 4 years experience with a demonstrable track record in graphic design
and digital marketing.
- Agency
experience a plus.
Desirable Skills
- Ability
to speak and write excellent English;
- Creative
graphic design capabilities and digital channel knowledge;
- Natural
flair for social media and new technology;
- Outgoing,
meticulous, matured and an organized personality;
- Business
acumen at operational level;
- Excellent
interpersonal and communication skills;
- Able
to work in collaboration with people at various levels and from different
backgrounds; and
- Able
to work under pressure.
Remuneration Not Specified
Application Deadline November 30, 2022
