Account Developer - Kisumu
The overall purpose of
this role is to drive business performance through increased profitability,
superior customer service and excellent execution in trade. This role reports
to the Area Sales Manager.
Key Duties &
Responsibilities
- To identify and implement new business
opportunities so that the customer base and profits can continuously grow.
- New business opportunities are
determined by visiting potential customers and evaluating their
suitability according to established criteria.
- Potential customers are
assessed throughout the trial period to determine whether or not they
will be as profitable as planned.
- After successful completion of
the trial period dealers are developed and supported as per company
regulations.
- Business opportunities are
developed within budgeted parameters and implemented as per regulations
and customer agreement.
- To optimize customer service so that superior
customer relations and long lasting partnerships.
- Relevant customer service
target are to be achieved at all times.
- Customer master file is
continuously updated to ensure that accurate customer records are
maintained.
- Customers are continually
updated in respect of new products, merchandise standards, promotions and
any other issues regarding business development.
- Customer’s needs and
requirements are treated as important at all times.
- Problems and queries are
handled in a professional, timely, tactful and friendly manner.
- Account Developers take
ownership of problems from beginning to end. Requests and problems are
followed up until rectified or answered to the customers’ satisfaction
and company standards.
- To formulate account plans so that future business
opportunities can be planned and implemented effectively.
- The outlets’ business model is
well understood and opportunities for synergy with appropriate products’
brand propositions are identified and optimized.
- The account plan is formulated
in line with the relevant quarterly reviews.
- The findings of the account
plan are evaluated against the objectives of the channel business plan.
- Account plans are clearly communicated
to the channel management team and agreed upon recommendations are
implemented.
- Professional presentations of
the annual account plan are given to customers to ensure their
understanding of the plan.
- The terms and conditions
suggested in the account plan are negotiated to reach agreement. Product
lines are evaluated in order to eliminate slow moving lines and promote
profitable lines.
- To manage and maintain assets so that losses are
minimized and optimal returns on investments are achieved.
- Equipment contracts are
accurately completed and signed by all relevant parties.
- The allocation and operation
of equipment is in line with set standards and regulations.
- Coolers, vehicles and
equipment are managed and maintained on a weekly basis to ensure optimal
functioning.
- Placement of equipment should
maximize return on investment at all times.
- The negotiated and agreed upon
position of the cooler is maintained according to set standards.
- The ratio of sales to the
cooler size is evaluated in order to ensure return on investments and
non-conformance is corrected in line with set company regulations.
- Defective coolers are reported
immediately and non-performance is escalated to the next level on the
next visit. Basic fountain equipment and cooler maintenance training is
provided to the dealer on a regular basis.
- To execute outlets according to organization
strategies so that sales volumes may be increased and product awareness is
enhanced.
- Promotional agreements are
accurately completed and forwarded to the relevant Area Sales Manager.
- Promotions are executed as per
promotional guidelines and set company standards.
- Dealers are educated and
continuously advised on stock management and shelf-life dates as per
company regulations.
- The account manager must
monitor, assess and manage stock age in the store at all times.
- RED targets are achieved at
all times.
- Point of purchase and built
displays are positioned in order to ensure that products are more visible
than any other products.
- Point of sale are removed
immediately once a promotional offer has exceeded.
- To execute surveys so that the organization is
constantly aware of current market trends and to enable a competitive
advantage.
- Information regarding
competitors’ products, prices, and quantities sold, and in-stock levels
is gathered.
- On premise outlet surveys are
conducted at selected outlets.
- Information gathered through
surveys is evaluated and presented to the channel management team.
- Identified areas for
improvement are rectified and follow up is conducted to ensure
compliance.
Skills, Experience
& Education
Qualifications and
Experience
- Minimum qualification of a Diploma in a Business
related field.
- Bachelor Degree in a Business related field shall
be an added advantage.
- A minimum of 2 years experience in an FMCG
environment.
- Strong experience in marketing and customer
service with good networking skills.
- Excellent interpersonal, verbal and written
communication skills.
General
Competencies
- Good analytical and numerical ability
- Socially outgoing and confident
- Able to build positive relationships
- Ability to negotiate
- Team player who can also work independently
- Assertive and persuasive- ability to influence
- Open to change and looking for opportunities for
improvement
- Good problem solving ability, solutions orientated
and can be innovative
- Good analytical and problem solving ability
- Responsible, conscientious and dependable
- Willing to take calculated risks
- Self-discipline and well organized
- Good planning ability
- Flexibility
- Good ability to work under pressure and handle a
demanding work environment
- High energy levels and drive
How
To Apply
Special Events Team Leader
The primary role of the
Special Events Team Leader is to enhance Brand Equity and Brand Awareness
through coordinating Special Events through Budgets in line with the Brand
Strategy.
Key Duties &
Responsibilities
- Primary liaison with Trade Marketing Teams, Sales
Teams and consumers for development of experiential marketing activities
and execution of tailor made promotions, solutions for CCBA-Kenya.
- Leads implementation of experiential consumer
engagement activities that deliver NARTD growth, drive recruitment and
trial, create brand affinity to drive brand saliency and conversion based
on current campaign or focus.
- Communicating to Sales Teams to provide any
required-on ground support, monitoring effectiveness of in-trade
experiential activities and providing recommendations to improve
effectiveness, and compiling weekly analysis reports to the RIG team
leader indicating experiential activities impact on business and
opportunities for Sales teams to address, capture.
- Develop and maintain a quarterly and monthly
calendar of experiential activities by market and or sales area which is
communicated to RIG team.
- The primary role of the Special Events Team Leader
is to enhance Brand Equity and Brand Awareness through coordinating
Special Events through Budgets in line with the Brand Strategy.
Key Duties & Responsibilities
- Primary liaison with Trade Marketing Teams, Sales
Teams and consumers for development of experiential marketing activities
and execution of tailor made promotions, solutions for CCBA-Kenya.
- Leads implementation of experiential consumer engagement
activities that deliver NARTD growth, drive recruitment and trial, create
brand affinity to drive brand saliency and conversion based on current
campaign or focus.
- Communicating to Sales Teams to provide any
required-on ground support, monitoring effectiveness of in-trade
experiential activities and providing recommendations to improve
effectiveness, and compiling weekly analysis reports to the RIG team
leader indicating experiential activities impact on business and
opportunities for Sales teams to address, capture.
- Develop and maintain a quarterly and monthly
calendar of experiential activities by market and or sales area which is
communicated to RIG team.
- Lead coordination and management of roadshows and
relationships consumers that are aligned to brand protocols; and that are
important in maintaining brand presence, creating brand affinity to drive
brand saliency and conversion of consumers
- Support execution of effective and efficient
winning promotional activities in line with guidelines CPG and ensures
their acceptation.
- Support all activities around new product launch
success by undertaking experiential activities around the new product
launch and giving prominence to new launches during activations and
roadshows.
- Ensure safe operations of all activities, legal
and KO compliance and standards maintained all through the activations.
Skills, Experience
& Education
Qualifications
- Minimum qualification of a Diploma in a Business
related field
- Bachelor’s Degree in a Business related field
shall be an added advantage
Experience
- A minimum of 2 years’ experience in an FMCG
- Mastery as an MC in experiential marketing using a
rig. Dj skills shall be an added advantage
- Strong experience in marketing and customer
service with good networking skills.Lead coordination and management of
roadshows and relationships consumers that are aligned to brand protocols;
and that are important in maintaining brand presence, creating brand
affinity to drive brand saliency and conversion of consumers
- Support execution of effective and efficient
winning promotional activities in line with guidelines CPG and ensures
their acceptation.
- Support all activities around new product launch
success by undertaking experiential activities around the new product
launch and giving prominence to new launches during activations and
roadshows.
- Ensure safe operations of all activities, legal
and KO compliance and standards maintained all through the activations.
Skills, Experience
& Education
Qualifications
- Minimum qualification of a Diploma in a Business
related field
- Bachelor’s Degree in a Business related field
shall be an added advantage
Experience
- A minimum of 2 years’ experience in an FMCG
- Mastery as an MC in experiential marketing using a
rig. Dj skills shall be an added advantage
- Strong experience in marketing and customer
service with good networking skills.
How
To Apply
Account Developer -
Nairobi
The overall purpose of
this role is to drive business performance through increased profitability,
superior customer service and excellent execution in trade. This role reports
to the Area Sales Manager.
Key Duties &
Responsibilities
- To identify and implement new business
opportunities so that the customer base and profits can continuously grow.
- New business opportunities are
determined by visiting potential customers and evaluating their
suitability according to established criteria.
- Potential customers are
assessed throughout the trial period to determine whether or not they
will be as profitable as planned.
- After successful completion of
the trial period dealers are developed and supported as per company
regulations.
- Business opportunities are
developed within budgeted parameters and implemented as per regulations
and customer agreement.
- To optimize customer service so that superior
customer relations and long lasting partnerships.
- Relevant customer service
target are to be achieved at all times.
- Customer master file is
continuously updated to ensure that accurate customer records are
maintained.
- Customers are continually
updated in respect of new products, merchandise standards, promotions and
any other issues regarding business development.
- Customer’s needs and
requirements are treated as important at all times.
- Problems and queries are
handled in a professional, timely, tactful and friendly manner.
- Account Developers take
ownership of problems from beginning to end. Requests and problems are
followed up until rectified or answered to the customers’ satisfaction
and company standards.
- To formulate account plans so that future business
opportunities can be planned and implemented effectively.
- The outlets’ business model is
well understood and opportunities for synergy with appropriate products’
brand propositions are identified and optimized.
- The account plan is formulated
in line with the relevant quarterly reviews.
- The findings of the account
plan are evaluated against the objectives of the channel business plan.
- Account plans are clearly communicated
to the channel management team and agreed upon recommendations are
implemented.
- Professional presentations of
the annual account plan are given to customers to ensure their
understanding of the plan.
- The terms and conditions
suggested in the account plan are negotiated to reach agreement. Product
lines are evaluated in order to eliminate slow moving lines and promote
profitable lines.
- To manage and maintain assets so that losses are
minimized and optimal returns on investments are achieved.
- Equipment contracts are
accurately completed and signed by all relevant parties.
- The allocation and operation
of equipment is in line with set standards and regulations.
- Coolers, vehicles and
equipment are managed and maintained on a weekly basis to ensure optimal
functioning.
- Placement of equipment should
maximize return on investment at all times.
- The negotiated and agreed upon
position of the cooler is maintained according to set standards.
- The ratio of sales to the
cooler size is evaluated in order to ensure return on investments and
non-conformance is corrected in line with set company regulations.
- Defective coolers are reported
immediately and non-performance is escalated to the next level on the
next visit. Basic fountain equipment and cooler maintenance training is
provided to the dealer on a regular basis.
- To execute outlets according to organization
strategies so that sales volumes may be increased and product awareness is
enhanced.
- Promotional agreements are
accurately completed and forwarded to the relevant Area Sales Manager.
- Promotions are executed as per
promotional guidelines and set company standards.
- Dealers are educated and
continuously advised on stock management and shelf-life dates as per
company regulations.
- The account manager must
monitor, assess and manage stock age in the store at all times.
- RED targets are achieved at
all times.
- Point of purchase and built
displays are positioned in order to ensure that products are more visible
than any other products.
- Point of sale are removed
immediately once a promotional offer has exceeded.
- To execute surveys so that the organization is
constantly aware of current market trends and to enable a competitive
advantage.
- Information regarding
competitors’ products, prices, and quantities sold, and in-stock levels
is gathered.
- On premise outlet surveys are
conducted at selected outlets.
- Information gathered through
surveys is evaluated and presented to the channel management team.
- Identified areas for
improvement are rectified and follow up is conducted to ensure
compliance.
Skills, Experience
& Education
Qualifications and
Experience
- Minimum qualification of a Diploma in a Business
related field.
- Bachelor Degree in a Business related field shall
be an added advantage.
- A minimum of 2 years experience in an FMCG
environment.
- Strong experience in marketing and customer
service with good networking skills.
- Excellent interpersonal, verbal and written
communication skills.
General
Competencies
- Good analytical and numerical ability
- Socially outgoing and confident
- Able to build positive relationships
- Ability to negotiate
- Team player who can also work independently
- Assertive and persuasive- ability to influence
- Open to change and looking for opportunities for
improvement
- Good problem solving ability, solutions orientated
and can be innovative
- Good analytical and problem solving ability
- Responsible, conscientious and dependable
- Willing to take calculated risks
- Self-discipline and well organized
- Good planning ability
- Flexibility
- Good ability to work under pressure and handle a
demanding work environment
- High energy levels and drive
How
To Apply