Responsibilities
- Develop
and present B2C marketing strategies to management along with the proposed
budget
- Implement
the marketing strategy making use of the approved platforms
- Track
marketing performance and investments and present monthly reports to
management (weekly for social media/digital)
- Monitor
and report on competitor activity
- Write
copy for various marketing distributions (fliers, brochures etc.)
- Work
closely with both the in-house and external creatives to design marketing
materials
- Manage
all online content (social media and website) to enhance audience
engagement with SEO and Google analytics in consideration
- Develop
new marketing initiatives e.g. events or collaborations to strengthen
engagement with the company TA
- Source
for and secure sponsorships that would be beneficial to the business
- Conduct
market research via client questionnaire/surveys
Qualifications
- Proven
ability to develop brand and marketing strategies and communicate
recommendations
- Fast
Moving Consumer Goods (FMCG) experience is a MUST
- B2C,
aka traditional Kenyan retail
- Brand
development
- Creation/management
of marketing campaigns
- Product
and customer research, including new product development
- Minimum
of two (2) years’ experience in a similar role
- Ad
agency experience is a plus.
- Extensive
experience in a wide range of Marketing functions such as communications,
digital marketing, advertising, branding, and social media.
- Experience
in identifying target audiences and devising effective campaigns
- Excellent
understanding of the full marketing mix
- Strong
analytical skills partnered with a creative mind
- Data-driven
thinking and an affinity for numbers
- Outstanding
communication skills
- Up-to-date
with latest trends and marketing best practices
- Hands-on
experience with web content management tools, like WordPress
- Proficiency
in MS Office/Google Workspace
- Knowledge
of SEO and Google Analytics
- Experience
with marketing campaigns on social media
How To Apply
If qualified, kindly
send your CV to vacancies@jantakenya.com clearly indicating
“Marketing Assistant” on the subject line by Friday 13th August 2021
