Our Client in the Electronic Home appliances business is looking to recruit a Business Development Manager.
Business Development Manager
Business Development
Department
Job Description
POSITION OVERVIEW
Your job as a business development manager is to identify sales leads, pitch goods or services to new clients and maintain a good working relationship with new contacts. Communicating new product developments to prospective clients. Overseeing the development of marketing literature.
The position serves as the point of contact for the customer, upper management and customers. They work as project managers scheduling and delegating tasks required to successfully complete the company’s initiatives.JOB RESPONSIBILITIES
Marketing
- To provide strategic marketing leadership and
direction, ensuring marketing best practice is implemented, leading the
team to ensure that the strategy is communicated passionately to the
organization.
- To plan, deliver and lead incisive and value-added
business development support ensuring key objectives in the business plans
are achieved.
- To develop and maintain an excellent understanding
of the company’s target audiences, strategic context and commercial
activities to ensure that goals and objectives are achieved.
- To act as the driving force behind the development
and implementation of the business development strategy, working with the
team to deliver on the marketing and customer relationship objectives of
the business.
- To prepare the Business Development plan and
oversee all elements of Marketing and Customer Relationship activity to
ensure alignment and achievement of objectives. This includes, but is not
limited to, targeting client development, product marketing, profile
raising, marketing and communications, retail market, research analysis,
segmentation, website development and event management.
- To be accountable for targets, customer revenue,
tracking results and profitability of all channels and customer retention.
- To be responsible for the management of all
customer communications and scripts, working with the Marketing Manager to
define the customer experience, ensure a high standard of written copy,
consistency of message, an excellent customer experience and further
develop the customer journey.
- To work with the Digital Marketing team to
capitalize on keyword reporting analytics to improve results and
dynamically respond to customer searches.
- To work with third party marketing agency to
manage the production and delivery of all marketing collateral used in a
range of different contexts.
- To work closely with the Sales Managers to
maximize cross selling opportunities at every customer touch point
throughout the customer journey and to integrate new business sales.
- To ensure compliance with brand guidelines across
the organization at all times.
- To plan and deliver revenue generating and profile
raising events that support new business development and renewals.
Customer Relationship
Management
- Participate in the corporate periodic strategy and
business planning workshops. This preparation includes lessons learned,
expected financial returns, previous planning period performance (actual
vs. planned) assessment, market assessment, external environment
assessment, competitiveness and positioning assessment, short listed new
ideas, emerging trends, and future projections
- Develop budget for the department and seek
approval on manpower and budgets from designated parties.
- Responsible for the identification of new business
opportunities through means of alliances, Joint Ventures, acquisitions,
mergers, etc. for the best interest of Retail Outlets.
- Conducting market research to collect data and
draw inferences to arrive at decision points, considering the overall
strategic direction of the Retail Outlets.
- Conducting fully-fledged feasibility studies
through the formulation of a PMO to study & analyze the opportunity,
lead the communication with prospect partners, and prepare the Go/Not Go
decision based on the strategic fit and alignment of identified partners
(including financial due diligence, legal due diligence, ability to meet
the company’s reputation (brand) attributes, ability to repatriate
profits, ability to reach MoU quickly)
- Assisting the Retail Division in structuring deals
in the most effective manner possible.
- Preparing detailed proposals for new
businesses/ventures including development of feasibility studies using
third parties, where deemed necessary. Submit proposal to the Chairman for
review and approval.
- Ensuring that newly identified opportunities are
in line with risk management and diversification strategies.
- Maintaining the highest level of confidentiality
in during the whole cycle of the business opportunity.
- Holding discussions with various stakeholders to
obtain buy-in of new business cases.
- Conducting due diligence on potential JV Partners
and recommending the same to the Chairman.
- Leading the preparation and finalizing of the
MoU/JV for signing by agreeing on technical/operational, commercial,
investment and legal principles.
- Presents new opportunities assessment to the
Board.
- Prepare ad-hoc reports/briefs on strategic
initiatives and opportunities.
- Lead and guide subordinates by providing them with
technical guidance, training and the required growth opportunities to
ensure that subordinates are developed for higher-level roles
People Management
- To be responsible for the overall management,
development and assessment of the entire Marketing and Product Management
teams and for the achievement of volume and profit objectives across the
business in line with the agreed annual budgets for each division.
- To lead, coach and motivate the Marketing, Sales
& Quality Assurance teams, ensuring understanding of the company
vision and values, maximum teamwork and co-operation with all areas and divisions
of the company and the highest levels of service provision.
- To work with the Company HR Manager to ensure that
job descriptions, pay plans and objectives are set and performance
appraisals are conducted for each member of the team, ensuring that all
have the appropriate skill set to achieve their objectives and are
competent in their roles.
- To be responsible for assessing training needs and
ensuring that the relevant level of training, development and coaching is
available to all team members, that training needs are met, aiming to
improve both individual and organizational effectiveness and that everyone
is encouraged and supported in their professional development, giving
employees the best opportunities to develop their abilities and careers
within the group.
- To ensure that company policies are implemented
consistently and that fairness, reasonable standards in the treatment of
people, equal opportunities and work life balance are maintained to create
a positive work environment and minimize risk of action taken against the
company.
- To be responsible for the day to day management of
all team members to ensure high performance and productivity levels are
maintained at all times and objectives and targets are achieved.
ORGANIZATIONAL ALIGNMENT
- Reports to the Chief Executive Officer.
- Reporting to this position: Sales & Marketing
Manager, Customer Service Executives & Quality Assurance head
- Dealing with Internal and External customers to
improve business profitability.
- Responsible for managing departmental budget.
Qualifications
- Holder of
Minimum Bachelor’s degree in marketing, business or
related field.
- More than 10 years on experience. Retail
experience is an added advantage
- Analytical skills
- Can work under pressure
How to Apply
Interested candidates to
send their resumes to vacancies@peoplefoco.co.ke before 20th December
2020