Reporting to: Marketing Lead
Job Description
As a content writer intern at Lipa Later, you’ll be working with
teams across the company (and sometimes across countries) to create valuable
content to educate our customers & partners and wow our prospects. Your
work will have you fiddling with taglines on website pages, developing content
for social media, writing blog posts, putting together thought leadership
posts, building presentations to better explain features and so on.
Responsibilities:
Overall
- Support in developing and
executing marketing campaigns.
- Provide updated status reports
with statistics concerning current marketing activities.
- Monitoring competitor activity
and generating leads for products and services.
- Maintaining websites and
looking at data analytics.
- Coordinating internal marketing
activities
Advertising and Branding
- Working with the designer to
produce materials of visual impact and within brand guidelines.
- Writing and proofreading
creative copy for marketing distributions (fliers, posters, banners,
etc.).
- Involving key stakeholders for
the product at each stage of the campaign, and reporting results once
completed.
- Liaising with printers as
required and managing the production of marketing materials such as
leaflets, flyers, posters, and newsletters
Public Relations
- Writing articles and press
releases.
- Research and gather
opportunities for sponsorships.
- Build and maintain
relationships with journalists and influencers.
- Dealing with inquiries from the
public, the press, and related organizations.
- Organizing and attending
promotional events such as press conferences, open days, exhibitions,
tours and visits.
- Stay up to date with PR and
industry trends and best practices.
Digital
- Development and implementation
of content strategy
- Summarize insights and
conversations to create actionable reports that lead to optimization
- Create and maintain the content
calendars, including writing updates and post relevant content
- Generating reports for digital
marketing activities using data based analytics tools and also presenting
this data in an easy to understand format
Qualifications
- Bachelor Degree in Commerce,
Marketing, Communication, or Business Management from a recognized
university.
- One (1) year working experience
in content writing or copywriting role.
- Marketing and Communication
experience and knowledge of current best practices and trends.
- Excellent command of written
and spoken English and Kiswahili.
- Content development and management
skills.
- Ability to work in synergy with
the designer and provide the relevant guidance.
- Proficient with social media
and web analytics.
- Adaptable, creative and
innovative.
- Strong attention to detail
- Strong organizational and
time-management abilities.
- Good oral and written
communication skills.
- Team-oriented and capable of
building and maintaining cross-departmental relationships.
- Good relationship management,
presentation skills, and networking ability.
- Personal motivation and the
drive exhibited through a commitment to working smart, continuous
improvement and achievement of goals.
How to apply
All written applications and CVs should be submitted to careers@lipalater.com by 31st
July 2020.
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