Position: Brand Manager
Region: Nairobi,
Reporting to: Head of Brand and Communications,
Band: 4.1,
Department: Marketing,
Role Purpose
- Responsible for developing and effectively
implementing marketing activities for the brand and driving the
harmonization of brand position
- To manage the implementation of the integrated
Brand & communication strategy at Telkom Kenya
- Responsible for growing and building the brand
so as to achieve budgeted revenue, customers and market share
Key Duties and Responsibilities
- Lead the integrated marketing process and
guide execution of multi-platform plans, ensuring cohesive customer
satisfaction across all touch points and leverage the brand promise
- Initiate brand innovation programs in
conjunction with various agencies for Above the line, Below the line, and
digital teams
- Spearheading the creative process (in
conjunction with creative agencies) for marketing campaigns
- Working with cross-functional to align and
deliver brand activities in a timely manner
- Support the development of the Brand Strategy
inclusive of innovation and communication strategies that enable execution
based on strong consumer insights and analyses.
- Develop Business Brief for Communication
initiatives and provide feedback to cross functional teams and to make
sure got to market plans are developed and executed according to brief.
- Support the development of Telkom activity
calendar
- Assisting with the proposal and development of
the A&P in collaboration with sales and distribution.
- Providing regular budget updates and forecasts
throughout the year, conducting monitoring and evaluation initiatives and
providing recommendations after the execution of all brand activities.
- Conducting and reporting regular brand
performance and health reviews
- Develop and present a monthly competitor
analysis report to the various stakeholders.
Academic/ Professional Qualifications
- Bachelor’s degree in Marketing or Business
related field from a recognized institution
- 5 to 7 years hands on experience in Marketing
- Experience in brand development & project
management
Professional Knowledge
- Active Listening – Giving full attention to
what other people are saying, taking time to understand the points being
made, asking questions as appropriate, and not interrupting at
inappropriate times.
- Critical Thinking – Using logic and reasoning
to identify the strengths and weaknesses of alternative solutions,
conclusions or approaches to problems.
- Time Management – Managing one’s own time and
the time of others.
Professional Skills
- Business acumen, strategic planning, project
management, creativity, analytics, oral/written communication, matrix
management, teambuilding and teamwork.
- Organizational adaptation and flexibility.
How To Apply
Application should be sent by latest 12/05/2020, please provide an
updated Curriculum Vitae (CV) including details of your current telephone
contacts and names of three referees. Apply through recruitment@telkom.co.ke for external candidate and ensure the job title is quoted on the subject field.
Only shortlisted candidates will be contacted.
Telkom Kenya is an equal opportunity employer and all qualified
applicants will receive consideration for employment without regard to tribe,
religion, gender, age or disability.
