Reserve Brand Ambassador
The Reserve Brands Luxury Portfolio
encompasses some of the finest spirits in the world. With a vast and raging
portfolio covering vodka, gin, tequila, rum, Scotch & other whiskies, the
breadth and diversity of this portfolio gives Diageo a true point of
difference. The Reserve Luxury Portfolio Division was established in 2003 to go
after this opportunity. The development and growth of these high NSV (Net Sales
Value) brands play an integral role in the sustained growth ambitions of
Diageo. The Reserve Luxury Portfolio Division is a team of highly trained
individuals who focus on super- premium and luxury led opportunities across the
discerning on-trade, demonstrating industry leadership in both volume driving
and brand building activity.
Discerning trend leading accounts are icons within
the trade and create a halo for brands. The Reserve Luxury Portfolio
Ambassadors are our liquid/drinks experts, respected internally and externally
as a source of knowledge across drinks and non-drinks luxury categories. Across
the trade they deliver Uber-Gold standard for quality, distribution, rotation,
visibility, promotion, persuasion and relevant public relations activities.
Purpose:
This is a commercial position aimed
at building the Reserve Luxury Portfolio knowledge, awareness and adoration
with our Diageo Reserve Luxury Portfolio sales-forces as well as the Trend
Leading Accounts (TLA) and Pacemaker stakeholders, driving and inspiring
customer loyalty and demand, which will in turn transform into consumer demand.
There is a need to improve the
Distribution and especially the Rate of Sale of our Reserve Luxury Portfolio,
and the Ambassador will be pivotal in not only ensuring our TLA/Pacemaker
accounts are serviced to a level where visibility, in-outlet rotation
activities, account promotions, perfect serves/rituals, recommendation, events
and competitions drive a constant turnover of our brands, but that they are all
to the luxury Reserve Luxury Portfolio standard.
Dimensions
a) Decision
Making Responsibility
o Effective Relationships: Creates the contact matrix
for their area of responsibility and defines how to maximize key relationships
(time / resource)
o Activation plans: Defines the way in which Reserve Luxury
Portfolio activation is delivered with outlets / contacts.
b) Financial
Responsibility
o Responsibility and justification of allocated budgets for Rate
of Sale activity execution, training, promotions, event, competition
organization and cost of doing business
o Makes proactive recommendations in areas of
market/channel/customer investment, however is not expected to make significant
independent financial decisions
c) Market
Complexity
o The Reserve Luxury Portfolio business has a challenging growth
& innovation agenda.
o The trading environment is dynamic with customer and consumers
trends changing all the time.
o The challenge in the on-trade is driving penetration and
frequency of consumption, the off trade is challenged with retail consolidation
& pricing.
o Our customers are targeting a broad diversity of retail
propositions at an increasingly marketing-literate consumer base.
o Our major customers expect a high level of consumer insight,
strong category management techniques, powerful commercial propositions and a
deep understanding of how their business operates.
o Consumers are trading up in both the on and off trade
o This is a highly complex role covering a broad portfolio of
brands
d) Functional
capabilities
– Highly
connected with the Reserve environment
o Deep understanding of what is important to Reserve Luxury
Portfolio customers and uses this insight to execute activation plans that
delight and influence the customer and their consumers
o Has their finger on the pulse of what is happening on the ground
– is the “face” of luxury in their environment and has brilliant relationships
with key influencers in the industry
o Ability to identify emerging trends & insights. Tenacious in
translating this knowledge into commercial actions quickly.
o Category Knowledge across Spirits and Total beverage (highly
recommended on most relevant in local luxury arena i.e. wine) with particular
experience in process, ingredients & provenance
o Passion for luxury drinks and non-drinks brands, our customers
& our consumers
o Operates proactively – and where necessary reactively – in order
to beat the competition
o Brand Ambassador is the personification of the portfolio in the
market: attitude, appearance and personality
o The Ambassador will always represent the portfolio but may also
have an extra specialization in one or two of the brands
– Relationship
management with external and internal stakeholders
o Ability to develop strong relationships with trade partners,
especially through leveraging credibility vs. being seen as a brand sales
person.
o Skilled in developing customer and stakeholder commitment,
negotiating for win-win outcomes with a diverse range of individuals
o Ability to understand the motivations of individual trade
partners and plan rate of sale drivers against this.
o Ability to work cross functionally
– Brilliant
Execution:
o Exceptional presentation skills that captivate the customer and
leads to consistent, high quality execution that embodies the distinctive
elements of the outlet(s)
o Is capable and competent to plan and deliver training &
incentives with priority customers, organise and representing the brand at
World Class and regional training events, build the brand reputation via
Trade press/industry presence; implementation of tastings/events/experiences
and BTL (Below the Line) collateral in Trend Leading Accounts
o Can work with others internally to build capability behind these
brands
o Demonstrate high level self-organisation and good time
management. Ability to meet multiple objectives and deadlines.
o Time management and organisation skills
o Post event: evaluation, analysis and report writing skills
e) Leadership
Responsibilities
Business
Performance ; Demonstrates deep personal
accountability for great performance, delighting the customer and beating the
competition
Finger on the
Pulse ; Ability to identify emerging trends on area and
communicate that knowledge to key contacts within team and Head Office.
Living The
Value; The face of the brand in the eyes of the customer,
consumer and media. Proud to represent the brand and Diageo.
Capture Space; Ruthless in ensuring that all our reserve execution standards
and objectives are met with customer base.
Managing For
Value; Baseline – aware of financial principles and applies
them within own role.
On Premise
Leadership; Baseline – able to build professional,
credible relationships with on-trade partners and develop profitable programs.
Consumer
Insight; Baseline – understands consumer types, attitudes and
trends. Able to use knowledge and data effectively.
Create the
conditions for people to succeed; Builds and sustains trust with
others through real relationships
Top
Accountabilities
o Increased Distribution & Rate of Sale in identified Trend
leading accounts
o Increased Distribution & Rate of Sale in core retail
stores that cater to high-end consumers (staff/key client mentor sessions)
o Conduct comprehensive trainings, tastings, samplings,
master-classes, dinners, across the Reserve Luxury Portfolio of internal
and external customers and targeted consumers-
o Create structured monthly meetings with quarterly reporting to
key Sales and Marketing stakeholders
o Execution of Reserve Luxury Portfolio On-Premise and Retail
activity – (for example – and not an exhaustive list- to include:
mapping and building a database of key stakeholders in the accounts and number
trained, number of persuasion programs developed, % steal of share from the
competition, quantified incremental sales linked to activity, building
advocacy, improving visibility, menu share, Point of Sale presence, creation of
bespoke menu/cocktail lists, World Class execution
o Prospect and build strong relationships with Gurus/Influencers
in key markets, while maintaining and nurturing current relationships
o Together with the relevant teams, turns the Reserve Luxury
Portfolio PR strategies and executional best practice into appropriate
in-market actions
o Continually re-evaluates current Reserve
Luxury Portfolio accounts and helps acquire
new accounts based on market trends
o Inspires consumers, customers and trade to advocate Reserve
brands
o In conjunction with the brand
manager identifies, develops and manages
local marketing activities including locally based brand
opportunities.
o Delivers special events in a way which provides
positive surprises for our consumers and customers
o Organises and co-ordinates launch activity and promotions in
line with brand
o Acts as the face of the brand and Diageo – proud of what you do
Qualifications
and Experience Required
o Excellent knowledge of the drinks and non-drinks luxury goods
sector
o Proven passion to live life of the luxury sector and bring our
brands to life
o Experience as an entrepreneur with a strong understanding of the
motivations of bar managers and staff
o Outstanding and proven presentation skills
o Must possess excellent mixology skills with a solid Spirit (and
Wine) knowledge
o Proven training ability, persuasive selling skills, passion for
wine and the high end drinks business, with respect to customers and consumers
o Excellent category, brand and trade knowledge with a strong
ability to identify emerging trends and insights
o Good informal relationships with wine, culinary and lifestyle
journalists an asset
o Fluent in English (highly recommended)
Barriers to
Success in Role
o Lack of passion for the luxury goods sector
o Lack of belief, liquid knowledge and passion for the brands –
you have to be able to communicate brand benefits in the face of obstacles and
tough challenge.
o Inability to engage and mobilise others in the organisation.
o Inability to work cross functionally
o Inability to see the bigger, long term goals of the brands
o Inability to bounce-back from set backs – this is new territory!
How to Apply
Shift Electrical and Instrumentation Engineer
Bring your technical leadership and
complex problem solving skills to Diageo and help your team find new ways to
attack difficult problems!
EABL operates within a multi
cultural, multi national, multi currency environment. EABL operates within the
EA region and currently enjoys a significant market share in beverages
business. The company has undergone major changes in its ways of work,
involving upgrade of its brewery & packaging lines into sophisticated
highly automated equipment.
The technical function in Diageo is
responsible for assuring brand equity and developing innovative supply
solutions. It is a customer focused technical resource, combining technical
expertise with business and consumer know-how to support brand services,
engineering & process development, risk management, brand quality and
science & technology. Types of roles in this function include risk
managers, project scientists, brand services managers, quality managers and
advisers, technicians, technical analysts, development technologists, and
engineers.
Top
Accountabilities
o Ensure calibration and planned maintenance operations are done
in accordance with agreed procedures.
o Ensure breakdown/diagnostic maintenance is done as required in
accordance with agreed procedures.
o Recommendation of annual specified and periodic maintenance
budgetary requirements
o Recommend replacement and/or upgrading of equipment’s.
o Ensure records are maintained for all works carried out.
o Ensure safety and emergency systems are operational.
o Recommend direct procurement of spares that are not available in
the store. Order spares and other items used within the section.
o Prepare digests for plant overhauls, maintenance and
o Responsible for Review & Action Maintenance Requests
o Close Maintenance requests.
o Allocating Parts and services against PM Order.
o Update the PM order with technical details.
o Ensure Maintenance plans are adhered to.
o Prepare malfunction reports.
o Create maintenance requests;
o Confirmation of orders
o Track spares availability.
o Design/Implementation of modifications to the
existing Electrical, Instrumentation and Control Systems to suit user
requirements.
Qualifications
and Experience Required
Qualifications:
o University degree in engineering disciplines of, Electrical or
Electronics.
o University degree in Instrumentation & Controls
Experience:
o Know and understand fully, plant operational and maintenance
requirements
o Project management skills
o Plant safety and statutory safety requirements
o Mastery in maintenance and calibration of electrical/instruments and control systems.
o Familiarity with Instrumentation and control designs.
o 5 years’ experience in Electrical, Instrumentation &
Automation plant maintenance management.
o Familiar with networking components both industrial and office
o Proficiency in structured problem solving techniques
o Knowledge of Statutory and legal requirements relating to the
Power industry and ICT
o Proven planning and leadership record
How to Apply