Brand Management Internships
What does P&G Internship Offer?
A P&G internship offers the
opportunity to experience all that we have to offer – our work, our people, our
values, and our culture. We believe there is no better way to learn about these
things than to participate in them first hand. And that’s just what you’ll do
as a P&G Intern!
Interns will have the opportunity to
work on a P&G project assignment with real world responsibilities, tasks
and working relationships gaining an understanding of how P&G works.
Main Mission:
Lead superior in-store planning &
execution across all brands / categories at best-in-class Return on
Investment within P&G and externally.
Scope of
impact:
All
categories & brands in East Africa Selling and Marketing Organization
(Excluding Ethiopia)
Responsibilities
Landscape Analysis
·
Complete external landscape analysis
(Kenya only) to establish current best in class execution on Point Of Sale
Material, Merchandising, In store trial and promotions across all channels.
·
Execute internal landscape analysis
of the India, Middle East and Africa regions to collect relevant Best In Class
Instore Executions for possible reapplication (both Point Of Sale Material and
instore consultants)
·
Recommend relevant interventions to
P&G instore execution based on internal and external landscape analysis above
Point of Sale
Material management
·
Update current “First Moment of
Truth” matrix in line with Financial Year 17/18 shopper based design guidance
·
Analyze current Financial Year 17/18
FMOT plan vs updated guidance and recommend any changes required.
·
Complete Point of Sale Material per
unit cost analysis (Total EA) over the past 5 years and project FY 17/18 spends
vs budget and vs Year Ago, outlining areas of possible optimization.
·
Appraise current in house design
process and recommend any opportunities to drive efficiencies.
·
Implement a Point of Sale Material
order tracker for the purposes of reporting on time delivery while outlining
key areas of delays.
·
Institute a Point of Sale Material
destruction / wastage tracker to report on the same while recommending areas to
drive efficiencies.
·
Improve Point of Sale Material
warehouse tracking system to give visibility of POSM inventory levels and
implement reorder levels at branch level.
In-store
Trial
·
Look to regional Best In Class
markets to reapply and fully document the current best approach for agency
selection, staff training and material creation for instore consultants.
·
Complete Pre and Post analysis by
store for the top instore executions by brand (Kenya only) to establish the
Return on Investment of those activities and document learnings.
Capability
·
Contribute to growing and nurturing
Best In Class brand-building instore agency and perform quarterly agency
evaluation and lead capability action plan.
·
Track progress and issue learning
summary
Duration: 6 Months
Qualifications
·
Recently completed a degree.
·
Strong Marketing skills
·
Strong Leadership skills and
excellent in communication.
·
Good command of the English &
local language
·
No working experience needed
·
Be willing to face a new challenge
every day.
How to Apply
Consumer & Market Knowledge Manager
Description
Understanding the consumer and the
market is pivotal to our business and at Procter & Gamble, Consumer &
Market Research is at the centre of all major product and marketing decisions
and consequently is involved where “all the action is”.
Rather than being an in-house
research agency, we prefer to focus on generating knowledge of our market and
consumers. Consequently the Market Research Department is called Consumer &
Market Knowledge (CMK).
As a Consumer & Market Researcher
at P&G you work closely with product development; brand managers and sales
managers looking for opportunities to maximize growth based upon your knowledge
of the market and its consumers, giving valued involvement at a strategic
level.
The Associate Manager develops and
applies innovative research approaches and analyses to gain a thorough
understanding of the market, its opportunities and its consumers.
Responsibilities
·
Lead all market research and consumer
understanding work for the Kenyan market; representing the voice of the
consumer,
·
Liaise with Brand and Sales teams to
ensure relevant market/consumer insights are included as part of business
plans,
·
Develop a strong understanding of
market dynamics and the economy to guide corporate and brand specific choices
for the Kenyan business,
·
Partner with regional Consumer and
Market Knowledge teams to ensure adequate support is provided to the
·
Kenyan business from the region.
Qualifications
·
Bachelors Degree or equivalent
·
3-5 years of relevant experience in
the area of Consumer and Market research (Agency experience a plus)
·
Strong communication and negotiation
skills, and command over handling large amounts of data, converting insights to
action
·
Experience of designing and executing
market/consumer/customer researches
How to Apply
