Customer Acquisition Manager
Location: Nairobi,KE
We are pleased to announce the vacancy of HOD-E-Commerce within
the Enterprise Business Unit Division. In keeping with our current business
needs, we are looking for a person who meets the criteria indicated below.
Brief Description
The position holder will be responsible for the strategies to
attract, retain and develop top of mind awareness of the Ecommerce brand for
the customers in the market and ensure that the brand communication to the
market through the various online and offline channels are aligned to the
organization and department strategy e.g. (on site content, newsletter,
Facebook/google ads etc.).
Responsibilities
·
Creating a strategy based on the
insights generated enabling efficient and effective utilization of the
ecommerce digital marketing budget across the variety of the online marketing
channels: (Facebook ads, GDN, Google Ad words, Affiliate programs etc.);
·
Development, planning of the content
together with the media agency as well as internal Media team and agreeing how
to float the campaigns across ATL and BTL media channels across the year.
·
Owning the creation and execution of
the online commercial events across the year, working with the relevant
internal teams to raise the profile and bring the returns;
·
Responsible for the on site content
management i.e. correct description of product names, photos and titles on the
website in line with the Safaricom e-commerce brand guidelines.
·
Responsible for quality customer
acquisition and retention across our offline, online and MPESA channel to drive
revenue growth;
·
Responsible for the definition,
analysis and action plans of the key performance metrics that enable strategy
implementation and tweaking as per the ambition and
·
Responsible for the team leadership
and management of output. Continually sharing feedback and working collectively
to achieve the department ambition.
Requirements
·
Degree in Marketing with Online
Marketing experience
·
5 – 10 years’ experience in ecommerce
·
Experience with web analytics tools
(Google Analytics, Qlik, Mixpanel ,etc)
·
Project management
Key Criteria of Success
·
Creative individual with proven
experience in marketing strategies with proven digital marketing campaign
management
·
Analytical capability in terms of
understanding the customers and create efficiency through the marketing
channels
·
Proven experience in execution in the
digital channel; including, but not limited to budget allocation and
optimization
How to Apply