The Kenya Girl Guides
Association (KGGA) is a member organization of the World Association of Girl
Guides and Girl Scouts (WAGGGS).
KGGA is one of the largest
youth Associations in Kenya. KGGA operates through a value based program and
has a national membership of girls and young women representing every race,
ethnicity, culture, class and religion in Kenya.
We are looking to fill the short term position of Public Relations & Advocacy Officer who will be reporting to the Programme and Training Manager, Kenya Girl Guides Association.
Key Tasks:
- Manage the
development and delivery of outstanding creative media campaigns to:
1. Encourage
girls and volunteers from all backgrounds to join KGGA
2. build
awareness, understanding and engagement about KGGA among our key audiences
- Ensure our
girl-led advocacy campaigns have a high media profile at a local and
national level
- Challenge and
change perceptions of Girl Guiding with KGGA’s key audiences.
- To ensure
girls’ voices are at the forefront of KGGA’s media work and provide a
programme of high-profile media opportunities for a wide range of girls in
Girl Guiding to speak out in the media and via our digital channels.
- To lead a
targeted journalist briefing programme, and an innovative programme of
story and feature placement, to target our key audiences.
- To lead a
proactive programme of media commentary on relevant issues in the public
eye – injecting girls’ voices into issues affecting their lives.
- To lead KGGA’s
strategy to identify, celebrate and promote inspiring examples of local
and national social action.
- To work with
the Interim Manager to deliver effective crisis communications, and issues
of reputation management, when necessary.
- To work closely
with:
1. The
Membership Officer to ensure our PR work actively supports our strategy to grow
guiding and promotes inclusion.
2. Programme
and Training Manager to ensure KGGA’s programme and events are celebrated and
promoted in a wide range of media.
3. The
Fund Development officer to maximize potential funding and partnership
opportunities from media campaigns, and ensure our partnerships have the right
level of PR support and engagement.
- To lead a bold
and engaging advocacy, social action and campaigning strategy to give
girls a voice on issues that they care about, empower them to make change
and position KGGA as an expert on girls and young women’s views.
- To lead the
development of KGGA’s work to encourage and empower more young members to
take national and local social action, including campaigning and advocacy,
and work with colleagues to promote and measure it.
- Performance
Indicators
- To be agreed
with Line Manager
Qualifications
- Bachelor’s
degree marketing is an added Advantage.
- 5 Years work
experience as a communication’s expert in NGOs
- Ability to work
in a team or independently
- Extensive
experience of developing and delivering excellent PR strategies to engage
key audiences.
- Extensive
knowledge of the Kenya media to ensure up-to-date knowledge and expertise
and to identify trends and opportunities relevant to Girl Guiding.
- Excellent
knowledge of, and engagement with, digital communications tools and social
media, to ensure social media and other digital channels have been
effectively integrated into all media and advocacy activities.
- Demonstration
of creativity to achieve results using minimum resources
- Strong oral,
written and comprehension skills
- Understanding
of KGGA work
- Demonstrable
experience of co-designing and co-delivering advocacy strategies.
How to Apply
Please submit a cover letter
illustrating your suitability for the position together with a detailed CV to
recruitment@kgga.co.ke by 10th November 2016.
Indicate Public Relations
& Advocacy officer in the Subject Line.
Late applications or hard
copies will not be considered.
Please note: At no point in
the entire recruitment process shall the candidate have to pay any money as a
condition of engagement.
Only shortlisted candidates
will have their applications acknowledged.
KGGA is an “equal opportunity
organization” that is committed to hiring highly qualified individuals
regardless of gender, religion, race, creed or marital status.