Our
client, a rapidly growing Microfinance company seeks to appoint a suitably
qualified and dedicated individual to assume the responsibility of Marketing
Manager.
The
successful candidate will report to the Chief Executive Office, and will be
responsible for developing and implementing marketing and brand strategies for
the Organization’s products and services, evaluate customer research, market
conditions, competitor data and meet organizational targets.
Key Responsibilities:
Key Responsibilities:
- Lead
the development of policies and systems to support an efficient and functional
framework.
- Initiate,
develop and maintain sound and mutual relationship and network with
relevant public bodies and institutions critical to the success of support
functions.
- Develop
comprehensive annual marketing and brand budgets for approval and
allocation.
- Ensure
compliance with approved budgets including prudent and timely spending.
- Develop
and implement marketing strategies and plans.
- Review
the current organizational products and services and make recommendations
that will meet the targeted market share.
- Lead
in creation and development of online advertising, email marketing, press
releases, articles for publishing, corporate videos and marketing
collateral.
- Drive
the investigation of market trends and analyze competitor and customer
behavior.
- Participate
in the gathering, analyzing and interpretation of data from competitors,
customers and the wider market.
- Initiate
the development of surveys, market research and analysis and implement
findings.
- Advice
on market potential based on analyzed data.
- Develop
and manage marketing tools for existing and new clients including social
media and marketing materials.
- Organize
and oversee the coordination the Organization’s events and activities that
will enhance visibility to targeted markets.
- Manage
and coordinate the production of marketing materials, including business
cards, brochures, leaflets, posters, flyers, newsletters, e-newsletters,
and other paraphernalia.
- Coordinate
effective distribution of marketing material to clients, partners and
target audiences.
- Liaise
and oversee 3rd party suppliers including creative agencies, researchers,
developers, designers, photographers and printers.
Branding
Responsibilities
- Develop
and implement brand strategies and plans.
- Overall
responsibility for maintain the Organization’s brand and publicity.
- Prepare
and submit reports as required.
- Any
other duties as may be assigned.
Qualifications
& Experience
- Bachelors
Degree in a Business related field from a recognized institution
- Professional
qualification in Marketing e.g. CIM
- At
least 5 years of as a team leader in marketing, preferably in a financial
institution
Competencies
- Proficiency
in ICT with strong MS Office and internet ability
- Strong
written and verbal
communication skills
- Strong
analytical skills
- Strong
leadership skills
- Alert
to new opportunities both external and internal
- Highly
effective communicator, both orally and in writing
Personal
Attributes
- Team
player
- High
levels of integrity and confidentiality
- Creativity
and innovation
- Ability
for independence, robustness and resilience
- Sharp
business acumen, including the ability to assess risk
- Ability
to work under pressure
- Flexible
for travel
Remuneration: An attractive salary
package is on offer dependent on skills, qualifications and experience.
Please fill in the attached form and send in MS Excel format, as well as your CV in MS Word format to jobs@instepbusinesssolutions.com.
Please fill in the attached form and send in MS Excel format, as well as your CV in MS Word format to jobs@instepbusinesssolutions.com.
Indicate
the job title on the subject.