Vacancy: Digital Content Officer - Africa
Background: World Animal Protection is a truly global organisation, working in over 50 countries across the world, with offices in every continent.
Background: World Animal Protection is a truly global organisation, working in over 50 countries across the world, with offices in every continent.
Our
vision is a world where animal welfare matters and animal cruelty has ended. We
protect animals because we believe a sustainable future for the planet can only
be achieved if both animals and people are part of the solution.
The Africa Team is seeking a Digital Content Officer as a key step in driving our global strategy to move the world to protect animals.
The Africa Team is seeking a Digital Content Officer as a key step in driving our global strategy to move the world to protect animals.
Main Purpose of the Role: The Digital Content Officer supports World Animal Protection’s strategy to move the world to protect animals by producing compelling stories and content for digital channels which engages and inspires audiences to take action.
The role produces high quality visual and written content to drive engagement across World Animal Protection’s digital and social media platforms, working closely with marketing, communication, fundraising and campaign colleagues to help raise the profile of our organization on a regional level, grow our supporter base, and engage a community of supporters ready to end animal suffering on a global scale.
Accountabilities
- Deepening
supporter engagement which supports our campaign and fundraising
objectives across digital channels.
- Developing
and implementing communication plans, producing effective and compelling
digital content and monitoring and analyzing the effectiveness of our
digital engagement strategies.
Duties
and Responsibilities
Research and strategy
- Develop
a strong understanding of the local market, our online audiences and the
type of content that drives successful campaign and fundraising actions
- Work
closely with the global digital team to develop a local web content
strategy that supports and extends World Animal Protection’s
communications, fundraising and campaigns reach.
Content
creation
- Develop
creative content ideas that are SEO-friendly and that maximise
opportunities for click-throughs and conversion, driving up World Animal
Protection’s engagement of supporters
- Manage
local digital channels, optimizing performance and maximizing conversion
opportunities across social media, website and email channels
- Gather
information, data and raw content from within and outside World Animal
Protection, in order to produce compelling visual and graphic content
(including but not limited to video, images, infographics and animations)
for World Animal Protection’s website and social media channels, with
limited support from external suppliers
- Test
new digital strategies for impact and ROI, such as SMS marketing
- Work
with the Global Marketing, Communications and Fundraising teams, as well
as in global virtual working groups, to support delivery of campaigns,
milestones and other global priorities
Measurement
and evaluation
- Lead
reporting and analysis of World Animal Protection’s digital communications
efforts at a local level
- Conduct
ongoing usability tests to gauge content effectiveness, by gathering data
and handling analytics, and to make recommendations based on those results
- Work
with the Global Marketing and Communications team to report against
consistent, global metrics
Organisational
responsibilities
- Actively
participate in building our brand and maintain the integrity of our brand
to support our profile, lead generation, income and engagement.
- Help
secure resources (income) and reach (people and partnerships) by actively
contributing to our supporter relationships, fundraising, communications,
and donor reporting.
- Contribute
to a learning culture and create a positive working environment for staff.
- The
post holder may be required to travel internationally to provide support
or participate in World Animal Protection’s activities as and when
required.
Skills
and Experience
Essential
- Substantial
experience creating compelling multimedia content for digital channels
including writing for information and interaction content for the web,
social media and email
- Skilled
using tools to manage and create content including content management
systems, email marketing systems and social media monitoring and
management tools
- Skilled
in gathering data on digital activity, analysing and interpreting results
including use of Google Analytics and performance dashboards
- Experience
reporting on and conducting analysis of digital engagement
- Experience
of gathering information, data and raw content from a range of sources
within and outside an organisation
- Experience
working to tight deadlines to deliver high quality content
- Experience
of usability testing
- Knowledge
of legal and statutory requirements for digital content including
accessibility, transparency and data protection
- Experience
with data management, segmentation and email optimization techniques
- Experience
maintaining efficient administration systems including schedules and
reports
- Ability
to work with people from different cultural backgrounds, in different
cultural settings and time zones
- Flexibility
to travel
Desirable
- Familiarity
with SMS marketing and Drupal Content Management Systems
- Knowledge
of animal welfare issues.
Qualifications
- Degree
in communications, marketing, public relations, digital marketing or
equivalent work experience
How to
Apply
If you are interested in the above position and meet the criteria, please send your application via email to: africarecruitment@worldanimalprotection.org referencing the job title.
If you are interested in the above position and meet the criteria, please send your application via email to: africarecruitment@worldanimalprotection.org referencing the job title.
The
applications should reach us on or before 9th September, 2016 at 5.00 pm East
African Time.
World Animal Protection is an Equal Opportunities Employer
Regional Director for Africa
World Animal Protection
Shelter court; N0 140, Manyani East Rd, off James Gichuru Rd.
P.O Box 66580-00800,
Nairobi, Kenya
World Animal Protection is an Equal Opportunities Employer
Regional Director for Africa
World Animal Protection
Shelter court; N0 140, Manyani East Rd, off James Gichuru Rd.
P.O Box 66580-00800,
Nairobi, Kenya
www.worldanimalprotection.org