Leading Digital TV industry player StarTimes Media is seeking a
highly motivated and skilled professional who is suitably qualified to join its
Media Unit in the position of an AR
Research Manager.
Department: Media Unit
Reports to: Content Director and to AR Research HQ
Job Objective: The AR Research Manager implements the vision and plan of the Content Department in quest to ensure effective and sustainable implementation of credible and reliable AR Research data.
Department: Media Unit
Reports to: Content Director and to AR Research HQ
Job Objective: The AR Research Manager implements the vision and plan of the Content Department in quest to ensure effective and sustainable implementation of credible and reliable AR Research data.
- Ensure
efficient AR sample household management
- Provide
on-going training to call center team dedicated to the market research and
audience analysis function ensuring that they are able to carry out
assigned project task
- Liaise
with third-party media and audience analysis agencies for large-scale
audience and market-research projects
- Manage
first and third party research providers from the vendor selection process
through to day-to-day relationship management
- Coordinate
and manage audience and market analysis project
- Provide
regular monthly updates on strategic country-branch media-research
development/s.
- Work
with International HQ team to ensure structural and work-alignment
- Provide
ST colleagues with intelligent, creative and inspirational consumer
research and Insight.
- Lead
production and delivery of data on ST Audience Rating Research
- Identify
and deliver audience data to develop existing media products and build and
procure new content suitable to the market
- Provide
regular industry competitive data and broader consumer media insights
- Support
media sales in client pitches and provide campaign effectiveness reporting
Qualifications,
Skills and Competencies:
- First
Degree and a Masters Degree in any Social Science field with specialty in
Statistics and demographic Studies
- Exceptional
media research skills with experience of managing quantitative research,
research panels/agencies and the ability to disseminate and provide insight
to a wider audience.
- 6
– 10 years’ experience cognate experience, 4 of which must have been spent
at a supervisory level
- Experience
in a similar role either in an Advertising agency, Market Research Outfit,
or a Multi-national telecoms organization
- Ability
to independently develop market/ audience analysis tools or template
- Project
Management skills
- Excellent
Oral and written communication skills
- Leadership
skills
- Facilitation
skills
- Willing
to travel
Salary: An attractive and
market competitive remuneration commensurate with knowledge and experience will
be offered to the successful candidate.
Qualified
candidates are encouraged to send their application letters and CV’s quoting
relevant skills and experience with the position applied for as the subject to
jobs@startimes.co.ke
Kindly include names of three referees and a daytime telephone contact.
Kindly include names of three referees and a daytime telephone contact.
Interviews
will be done on a rolling basis until the position is filled.
Only
shortlisted candidates will be contacted.