Digital
Marketing Intern
The
Role: The
Digital Marketing Intern will play an active role in the continued development
of our online community.
Under
the supervision of our Head of Sales and Marketing, the intern will assist in
maintaining and growing our presence on multiple Internet properties
including social media platforms.
Email
Marketing
- Test
and improve performance of email marketing campaigns.
- Evaluate
the impact of growing a list of enthusiastic subscribers.
- Assist
with the creation of bi-monthly newsletter for web properties.
Social
Media
- Assist
concepts for social campaigns, research stories and write content of
interest to an audience interested in travel/airline related information.
- Responds
to posts or comments to bring value the user experience.
- Performs
research to find articles, stories, resources, or other content that is
relevant to our customer base and posts it to our social networks in a
manner that invites conversation and interaction.
Web
Production
- Assist
in the creation of special interest articles for web properties.
- Coordinate
with various internal shareholders and test and finalize pages before
launching.
- Assist
in monitoring website performance SEO.
- Organize
content according to purpose (web & intranet) and designated program
categories.
Office
Skills
- Participate
in a corporate environment and interact with senior management.
- Manage
expectations, plan and organize tasks to meet deadlines.
- Gain
insight into how ongoing projects are managed and how teams within an
organization coordinate and share responsibility for completing tasks on
time and on budget.
Requirements
- Creative
self-starter who is comfortable with both taking initiative and working in
collaboration
- Demonstrated
capacity to create and implement relevant web based content targeted to a
specific audience.
- Detail
oriented with strong written and verbal communication skills.
- Experience
with Microsoft applications, basic photo-editing software, and internet
browsers.
- Experience
with Adobe Creative Suite a plus.
- Familiarity
and facility with mainstream social media platforms, including but not
limited to Facebook, Twitter, YouTube, LinkedIn, and Google+.