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External Relations Senior Associate Job in Kenya

Who we are? Nova Academies is a pan-African school network that prepares the next generation of leaders and innovators through world-class teaching methods with an emphasis on 21st century skills.

Using the 8-4-4 curriculum combined with the best international training, we deliver a truly world-class educational experience with exciting opportunities to learn and grow both inside and outside of the classroom. 

Nova students learn to think critically, solve problems creatively, and develop solutions using technology and engineering skills.  

At Nova, our students learn through embracing and eventually overcoming challenges with the help of their peers, their teachers, and developing their unique abilities. 

 External Relations Senior Associate 
As External Relations Senior Associate, you will take the lead on providing a ‘wow’ experience for the following customer segments:
  • Primary Schools / Head Teachers
  • New Lead Generation
  • Other key stakeholders that drive enrolment (including but not limited to): Employers, Churches, Community Leaders
At its core, your role is building partnerships with the above mentioned segments with the explicit goal of driving enrolment.

Reports to:
 Director Marketing

Your role is currently based at our Nova Ondiri Campus, Kikuyu Township, Kiambu County

Living the Nova Culture
  • Fully embrace Nova’s values and beliefs and promote them to students, staff, other faculty, parents and members of the outside community 
  • Live the culture principles inside and outside of the school
  • Work cohesively in a team, being respectful of each person’s contributions and style. 
  • Maintain positive, constructive and professional relationships with students, their families, and colleagues
  • Attend daily team, weekly staff and other meetings that arise throughout the school year
Work Responsibilities
Relationship / Account Management: You will be responsible for understanding the customer mix, segmenting (profiling) them, designing and executing an effective engagement strategy based on this analysis. Within this framework, you will be responsible for bringing on new relationships using data in conjunction with your own research, and strengthening existing relationships, pulling in senior leadership where necessary. Through developing these partnerships, your express goal is to increase brand awareness, improve brand sentiment, and drive lead generation. However, this goal is fulfilled through developing a partnership that feels more collegial than transactional, and is driven through a feeling of mutual benefit, generosity of spirit, and cultivating mutual respect.

Lead generation (top of funnel, awareness stage):
 You will be responsible for developing a new lead generation strategy by understanding how and where to connect with partner organizations, and creatively designing engagements that optimize our effectiveness.  You are also responsible for tracking new leads (prospective students, pre-application), and moving them through the funnel to application. Critically, this means communicating the Nova Difference and sparking that ‘wow’ experience, designing interactions to drive to the application phase, and working systematically to ensure that these efforts are driving results. 

External Events:
 You will be expected to organize and execute Nova’s external events (liaising with external companies and individuals where necessary or applicable) that creatively encourages increased engagement with Head Teachers and the above listed customer segments.  These events should be optimized to support new lead generation, and designed to bring Nova’s brand to life. You will be responsible for identifying key dates and activities, and for working with the Admissions associate and cross-functionally to bring in the right team (leadership, students, etc.) for each event. After each event, you will also be responsible for the collection and analysis of data to determine its effectiveness, and for making recommendations on potential improvements.

Outreach and Brand Building:
 You will be constantly seeking new outreach opportunities for Nova to connect with different (but relevant) audiences to raise the profile of our brand in Nairobi and beyond. Successfully doing this includes (but is not limited to) working to identify other stakeholders, organizing to participate in education-related events in Nairobi and beyond.

 You will be responsible for liaising with approved suppliers (and within a budget set by your manager) to order and refill marketing materials including (but not limited to) promotional materials, decorative materials, gifts and swag, as well as identifying and booking venues for meetings, meals, and events. 

Core Skills / Qualifications
  • You’re a top performer with strong academic background
  • You have 4-6 years of relevant work experience in sales, communications, relationship management, or related consumer-facing roles
  • In your past work experiences, you’ve demonstrated strong project management abilities and have experience with event planning
  • You’re a strategic thinker and can independently develop and execute a plan with clear time lines and deliverables
  • Your past managers describe you as a self-starter with strong work ethic
  • You truly enjoy interacting with new people, the challenge of building relationships, and have strong interpersonal skills
  • You are passionate about education (required) and have a deep knowledge of the space (desired)
All super-star candidates should submit their applications by July 5th, 2016

Applications will be reviewed on a rolling basis and the right candidates interviewed until we reach a hiring decision.
Only qualified candidates will be invited for interviews.

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