Duma
Works is recruiting a Brand
Manager for
one of our clients; a leading experiential marketing agency in Nairobi.
Duties and Responsibilities
- Analyze
how the brand is positioned in the market and crystallize targeted
consumers insights
- Take
the company ownership and provide the vision, mission, goals and
strategies to match up to
- Translate
the brand strategies into brand plans, brand positioning and go-to-market
strategies
- Lead
creative development and create motivating stimulus to get our targeted
clients to “take action”
- Establish
performance specifications, cost and price parameters, market applications
and sales estimates for the brand
- Measure
and report performance of all marketing campaigns, and assess against
goals (ROI and KPIs)
- Coach
the team and get the best from everyone
- Monitor
market trends, research consumer markets and competitors’ activities to
identify opportunities and key issues
- Oversee
marketing and advertising activities to ensure consistency with product
line strategy
- Critically
fact find consumer perception towards the brand , create insights and draw
conclusions on consumer reactions to build a strong brand strategy
- Brainstorm
new and innovative growth strategies
- Align
the company around the brand’s direction, choices and tactics
- Reporting
to the Client Service Manager
Requirements
- Proven
working experience as brand manager
- Drive
for results and leaderships skills
- Excellent
understanding of the full marketing mix
- Highly
creative with ability to think out of the box
- Experience
in identifying target audiences and devising campaigns that engage, inform
and motivate
- Proven
ability to develop brand and marketing strategies and effectively
communicate recommendations to executive management
- Strong
analytical skills and data-driven thinking
- Advanced
communication and interpersonal skills
- Up-to-date
with latest trends and marketing best practices
- Comfortable
working with numbers, metrics and spreadsheets
Key
Qualifications
- Degree
in Commerce (Marketing / Business Management Option) is most preferred
- Minimum
3 years work experience in BTL business
- Below
40 years.
- Understanding
of marketing landscape, FMCGS will be an added advantage
If you are interested in this exciting opportunity, please send your CV to apply@dumaworks.com marking the subject as “ 2210”, Your Full name & Phone number e.g. 2210, Barack Obama, 07xxxxxxxxx. If you don’t follow these instructions, your application will not go through
Deadline for receiving applications: 15th May 2016
N.B.
* When applying to any job through Duma Works, you can expect that after you apply, you will receive a confirmation email, and then an SMS alert asking you to take a basic screening test over SMS. The SMS with the test may not arrive immediately. Please be patient. The SMS test will typically be 5-8 questions to help us understand your background. Regular SMS rates apply to the test, and if you ever have any issues with the process, please reach out to 0702093793.
If you apply and don’t meet these minimum qualifications, we won’t be able to forward your application to the employer. This is to save both you and the employer time and make sure you both find the best match.
