Product
Development Manager
Location: Nairobi
Industry: NGO
Our
client, an International NGO in quality reproductive health care and family
planning wishes to recruit a Product Development Manager.
Duties and Responsibilities
- Develop
an aligned product launch strategy
- Conduct
market segmentation for new products with insights on behavioral changes
and affordability
- Develop
and coordinate end user/Client demand generation strategies to increase
customer awareness and increase product uptake
- Lead
in the development of innovative and effective IEC marketing materials
required to improve brand administration, awareness & uptake
- Develop
and coordinate supply side demand generation strategies such training of
health care providers on new SRH products (in consultation with QAM
department) and development of an effective in country supply chain
- Coordinate
stakeholder engagements on the new SRH products
- Oversee
budget development and utilization
- Participate
in technical working group (TWG) meetings at MOH level to influence policy
on improved product mix e.g. Maternal mortality and Family planning TWGs
- Prepare
monthly reports on new SRH product uptake, competitor landscape,
pharmacovigilance, commercial implications etc
- Take
lead in coordinating operational research to evaluate product performance,
customer awareness, market impact and market share
- Prepare
a post launch strategy to evaluate impact and monitor product performance
among health care providers and the clients
- Review
existing SRH product and service offering within the market context and
against consumer and programme needs.
- Identify
strengths, gaps and opportunities and develop product activation
strategies for existing brands within the organization’s social marketing
program
Skills & Abilities:
- Bachelor’s
Degree in Pharmacy or Diploma in Pharmacy from a recognized institution.
- Postgraduate
training in marketing will be an added advantage.
- Significant
proven experience in end to end new brand-product development and
marketing strategies (product development, marketing planning, marketing
mix, launch and activation) in consumer/ healthcare categories
- Experience
working with brands/product that require market marking and with limited
above the line spending and strong experience in working across different
marketing media – can develop creative marketing solutions
- Experience
in generating and development of IEC materials
- High
level of strategic thinking showing ability to encourage thinking beyond
narrow brand/category parameters
- Strong
analytical skills, the ability to interpret trends including market
research, consumer insight and market trends
- Demonstrable
commercial acumen and ability to manage budgets successfully
- Strong
client/customer focus and ability to “walk in the shoes” of our clients
- Very
well developed interpersonal skills and ability to work well with internal
and global marketing teams
- Excellent
written and presentation skills and can craft “selling stories” to be
highly compelling for internal and external audiences
- Ability
to mobilize key opinion leaders within the health and policy sector
- Ability
to work independently and is a self-starter (responsive, diligent,
reliable, proactive and responsible), and is very comfortable with being
held accountable for a successful launch
To apply, send your CV and cover letter only to
recruit@flexi-personnel.com
Clearly
indicate the position applied for and expected remuneration, on the subject
line.
NB: Flexi Personnel does not charge candidates for job placement.