Stawi Foods & Fruits is an
award-winning food processing manufacturer of nutritious flours for the local
and export markets.
We produce porridge flour for the
local market and gluten-free banana flour for export.
We sell our products through
supermarkets in both urban and upcountry markets.
The Strategic Marketing & Communications Manager plays an integral role to execute a communications strategy, messaging, campaigns, and materials that extend Stawi’s reach and reputation.
The Strategic Marketing & Communications Manager plays an integral role to execute a communications strategy, messaging, campaigns, and materials that extend Stawi’s reach and reputation.
This is a role for someone who loves
details and who demonstrates obsessive attention to every aspect of the
marketing and communications portfolio, including writing, design, website,
social media, and broader questions about strategic position, message, and
vision.
While this is a high-level,
managerial role working with sales and merchandising representatives, the
successful candidate loves creating and doing, as much as directing and guiding
others.
The environment is that of a startup,
and the reality is that of a rapidly growing social impact-minded business with
nothing less than transformational goals.
We are looking for someone brilliant,
incredibly resourceful, flexible with shifting priorities, and able to juggle
not only a formidable workload, but a wide range of functional skills.
Marketing, content, and strategy use different parts of the brain, and the
Marketing & Communications Manager is an expert at deploying all three.
The position requires the brain of a marketing mastermind, excellent writing skills, knowledge of graphic design principles, significant digital project management experience, a highly collaborative style, and ability to manage complex projects with multiple stakeholders.
The position requires the brain of a marketing mastermind, excellent writing skills, knowledge of graphic design principles, significant digital project management experience, a highly collaborative style, and ability to manage complex projects with multiple stakeholders.
If you’ve never been told you’re
obsessively detail-oriented, this position is probably not for you.
Vacancy: Strategic Marketing & Communications Manager
Location: Nairobi,
Kenya
Responsibilities
Responsibilities
Strategy & Management
- Develop and execute Stawi’s brand strategy
through all aspects of consumer marketing and brand administration,
including brand strategy, consumer and trade promotions, consumer research
and analysis, market analysis, product development, pricing, advertising,
packaging development, financial analysis and budget management.
- Develop and produce the communications
strategy and materials to support product sales and development.
- Maintain top brand strategy within the country
in collaboration with key distributors, and adapt the strategy for
regional expansion.
- Lead, develop, mentor and coach the sales and
merchandising teams and ensure excellent performance of KPIs for the
department.
Marketing
- Identify and analyze product performance
information, while anticipating problems and contingency plans to ensure
product success.
- Suggest and complete new sales leads and
customers for existing Stawi products.
- Develop and maintain monthly update reports on
sales analyses, marketing budgets, and profitability, and provide detailed
input to be used by senior management for strategic planning.
- Develop and execute a long-term marketing
campaign through regular events, in-store promotions, discounts, etc.
- Ensure proper product placement and
merchandising by directing and managing the merchandising team.
- Support the CEO by producing materials and
content to be useful during fundraising meetings, speeches, presentations,
etc.
Website and Digital
- Manage website layout and content through web
development priorities, detailed project scope, and web deliverables.
- Maintain Stawi’s social media presence through
an active Facebook page, digital advertising, and other relevant outlets.
- Track, measure, and report on audience
engagement with website, email, and social media
- Manage email marketing, determine email
calendar, create layouts, and write email copy
Press and Media
- Engage brand ambassadors to promote the
healthy and nutritional aspect of the Stawi personality.
- Establish relationships with Kenyan media
outlets to develop press articles and interviews.
Requirements
- Bachelor’s degree in marketing,
communications, business administration, or related field.
- Minimum 5 years’ experience in FMCG.
- Candidates who have had exposure to managing
top international FMCG brands will have an added advantage.
- An MBA or master’s degree in related field
will be an added advantage.
Vacancy: Sales & Merchandising Representative
Location: Nairobi, Kenya
Responsibilities
Location: Nairobi, Kenya
Responsibilities
- Perform functions to obtain sales, secure new
business accounts and service the needs of the existing sales accounts
with an assigned territory.
- Suggest and complete new sales leads and
customers for existing Stawi products.
- Call on accounts and covers daily routes by
managing an established and efficient routing pattern at existing
distributors and points of sale, as determined by Stawi marketing manager.
- Manage sales and merchandising objectives
relative to brand priority for each account by understanding company
priorities.
- Relate Stawi values and benefits to customers
by combining both the company’s priorities and customers’ needs.
- Obtain appropriate distribution and volume goals
of supplier brands throughout account base by selling based on the brands
features and benefits.
- Assist in special events to maximize brand
visibility within accounts by promoting specific brands to accounts
customer base.
- Communicate with management as to needs of
specific accounts by maintaining organized territory and account records.
- Maintain professional relationships with all
suppliers by participating in effective supplier work with sales calls.
- Attend and actively participate in sales
meetings by asking questions relative to current supplier activities.
- Contribute to team effort by assisting in
special projects as needed.
- Maintain customer confidence and protects
operations by keeping information confidential.
- Job duties may on occasion include working
nights and weekends on promotional activities and other account
activities.
Requirements
- Diploma in marketing, sales, business
administration, or related field.
- Minimum 1 year experience in sales and/or
FMCG.
- Professional fluency in written and spoken
English.
- Candidates who have had exposure to selling
international FMCG brands will have an added advantage.
- Experience demonstrating strong leadership
selling, time management, public speaking skills.
- Ability to organize and prioritize and to meet
deadlines.
Contact
Please prepare your CV (one page
only) and detailed cover letter further explaining your experience and
advantages you bring to Stawi.
Email to Marypatton S. Davis at
davmar@stawifoods.co.ke to apply.
A writing sample pitching a product
to a store manager is also required for application.
Salary is competitive.
www.stawiindustries.com