15 Area Trade Managers Jobs in Kenya

World Class Job Opportunities at a Leading FMCG Manufacturing and Processing Company

Our Client is a leading integrated manufacturing concern with products covering a wide spectrum of domestic use and with operations across the East, Central and Southern Africa region. 

Due to market growth and desire to increase and support its brand presence; the company is seeking for qualified, self-driven, innovative, energetic and go getter professionals to be part of its great team. 

The positions up for grabs are Area Trade Managers.
 
Area Trade Managers 
(15 Positions)

Role Overview:
 Area trade manager will have a shared responsibility with the Marketing and Sales teams to develop alignment and support to category strategies, concepts, and initiatives, bringing business plans to life at retail. 

The ATM provides customer and marketplace perspective, as well as recommendations for improvements

Key Responsibilities
  • Develop effective and efficient customer promotional programs and shopper marketing initiatives.
  • Liaise with Sales & Marketing team in the development and delivery of Brand/Sales Plans in order to coordinate and activate in market.
  • Manage the design and creation of selling materials, coordinating with Sales/Marketing to convey Brand messaging in alignment with the 4 P's: Pricing, Promotion, Product and Placement.
  • Ownership of developing creative in-store promotions which are aligned to Sales Fundamental targets and deliver volume and trade return, including all sales tools.
  • Manage all logistics associated with the creation of merchandising projects (i.e. collection of quotes from suppliers, collaborate with Finance, manage timelines etc.)
  • Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated.
  • Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores.
  • Ensures efficient spending of central budget and supervises the trade marketing spending in the subsidiaries 
Skills & qualifications
  • Plan and manage the Trade Marketing budget to ensure cost effective initiatives are being used. Regular monitoring and reporting of costs vs. budget 
  •  Maintaining and increasing sales of your company's products
  • Reaching the targets and goals set for your area
  • Establishing, maintaining and expanding your customer base
  • Servicing the needs of your existing customers
  • Increasing business opportunities through various routes to market
  • Setting sales targets for individual reps and your team as a whole
  • Allocating areas to sales representatives
  • Developing sales strategies and setting targets
  • Monitoring your team's performance and motivating them to reach targets
  • Compiling and analysing sales figures
  • Dealing with some major customer accounts yourself
  • Collecting customer feedback and market research
  • Reporting to senior managers
  • Keeping up to date with products and competitors
Academic Qualification
  • Degree in marketing or its equivalent is a must.
  • Masters and or any other further qualification in marketing / trade marketing is an added advantage
  • Years of Experience: 3-5 years’ experience in FMCG industry or related field.
Person specifications;-
  • Excellent oral and written communication skills as well as excellent interpersonal skills and analytical and problem solving abilities
  • Strong computer proficiency in Microsoft Excel, or other syndicated data and competent in PowerPoint
  • l and team work relationship is needed
  • Capability in dealing with complexity in a multinational environment is needed
  • Energetic, organized and business-driven approach is highly recommended
  • Engaged and with structured and strong communication skills
  • An affective hands-on approach together with fearless of challenges are appreciated
  • Good role-based leadership and decision making are highly appreciated
  • Excellent sales and negotiation skills
  • Good business sense
  • The ability to motivate and lead a team
  • Initiative and enthusiasm
  • Excellent communication and 'people skills'
  • Good planning and organisational skills
  • The ability to work calmly under pressure
  • Good IT, budget and report writing skills
  • A full driving licence
  • Foreign language skills are increasingly useful
If you believe you have the qualifications and experience to match this role, please submit your application with a detailed CV, stating your current position, remuneration, email, telephone contacts, and names and addresses of three referees to:  recruit.esquire@gmail.com .  


Application to be received on or before 15th  June 2015