Keroche Breweries is seeking to fill
the following positions to support the Company’s quest to become Kenya’s
leading brewery and manufacturer of Quality Beverage Products.
Keroche Breweries embraces a strong
entrepreneurial spirit and is very passionate about building quality brands.
Position: IDEALLY you have a Fast Moving Consumer Goods (FMCG) background with over 3 (three) years experience.
Position: IDEALLY you have a Fast Moving Consumer Goods (FMCG) background with over 3 (three) years experience.
This is a truly exciting opportunity
to join a Company that is inspirational and transformative.
Area Sales Managers
(15 Vacancies)
The Area Sales Manager will be key
representatives of the Company in assigned areas to implement sales programs,
acquire, develop, grow and retain customers and consumers.
This position requires:
·
A Bachelor’s Degree in Sales and
Marketing. A Holder of a Diploma in Sales and Marketing with significant sales
experience may also be considered.
·
Experience of operating at a similar
level of seniority
·
Have experience in relationship
management - able to demonstrate through past experience, a successful track
record of negotiating effective and financially sound contractual
relationships; able to deal with complex and sometimes difficult relationships
at the highest level.
·
Excellent presentational skills -
able to give a polished presentation in a variety of formats, informally and
formally.
·
Understands well the elements of
chain management.
·
Able to work with-in a matrix
reporting environment, build and maintain strong relationships with peers,
stakeholders, many of whom will be based remotely.
·
Full understanding and implementation
of the 4R’s while in trade outlets:
1.
Right conversation
2.
Right time
3.
Right person
4.
Right team
·
Strong commercial acumen – able to
identify and work with key business partners to maximize business results.
·
Solution driven with the willingness
and ability to implement innovative ideas and improve working methodologies.
Able to breakdown complex issues into simple components and build/implement
required action plans.
·
Prior experience of managing budgets
and taking responsibility for P&L. Comfortable with the review and analysis
of financial information.
·
Computer literate and able to use
Microsoft suite of packages.
·
Driving skills and a valid license.
·
Fluency in English and Kiswahili
(both written and verbal) is essential.
·
Broad minded Strategic thinker with
ability to work in a culturally diverse environment.
·
Ability to commit to and demonstrate
the Corporate Values: Respect, Courage, Passion, Integrity and Teamwork.
The Roles will include:
·
A clear understanding of the existing
as well as potential environmental industry dynamics.
·
Offer effective leadership to support
the entire teams in trade
·
Implement Area Sales Plan (ASP) that
will guarantee market penetration/growth, deliver superior customer value, and
loyalty for Keroche Breweries.
·
Develop a conversation driven robust
customer service policy to dive overall organization wellness in the face of
the customer and consumer. Customer service levels will form a key
differentiator on overall competitiveness
·
Execute proactive customer
acquisition and loyalty, and Partner development to ensure attainment of the
full potential of the assigned sales region.
·
Formulate and implement
campaigns/promotions and participate in event that will raise Keroche
portfolio/image or product/brand awareness of consumers and key business
partners
·
Implement distributor and partner
(bars, outlets etc.) sales campaigns, market exploration or research so as to
ensure a robust and efficient distribution footprint/network.
·
A full understanding of market needs
and trends within the entire soft Drinks industry will be vital to driving
individual brand growth within the water, Wines, spirits, Lager and stout
markets.
·
Network, engage and with Key
Stakeholders including Regulators, Bar Owners, Bar Managers, Bar Service
Ambassador among others that will support attainment of Keroche Objectives
·
Ensure attainment of performance
metrics as defined by management that may include Recommended Retail Outlet
Standards (e.g. RRP’s), profitable transaction volumes, etc.
·
Renewed Sales Focus and output in the
Market will be based on product availability and the satisfaction of customer
need sets.
·
Close working relationships with the
teams in order to actively respond to changing market needs and client demands.
·
Ensure 100% distribution of our
entire product range in our primary and secondary markets
·
Monitor any trends/changes and
prepare and provide timely and accurate reports for the assigned Sales Region
·
Responsible for the overall role of
developing and executing appropriate Super Distributor, Distributor, Stockist
and outlets business relationship modules
·
Attend to, and provide input to
relevant management and departmental meetings.
·
Any other duties as may be assigned
by the Sales Director or his designee
How to Apply
If you meet our requirements and are
interested in this position, please send a cover letter with the subject line
AREA SALES MANAGER and a resume on or before 31st March 2015 quoting
three referees and your expected remuneration to:
The Human Resources Manager
Keroche Breweries Ltd.
vacancies@kerochebreweries.com
Brand Managers
(5 Vacancies)
The Brand Managers will be
responsible for developing and creating visibility for the Company’s Brand
Products.
The incumbent must:
·
A minimum University degree,
preferably in business administration with a concentration in Marketing with 3
years of related experience.
·
A good researcher with analytical
skills
·
Excellent written and verbal
communication, negotiation skills and ability to work in a fast paced team
environment.
·
Experience applying marketing
principles including product design, promotion, pricing, merchandising,
advertising, and market research.
·
Exposure to; and knowledge of
broadcast media/production, consumer/retailer promotions, budget and agency
management, and knowledge of the print production processes.
·
Strong research and analytical skills
including ability to budget, provide sound financial analysis,
statistical/probability analysis, sales analysis and forecast ability on trends
and challenges.
·
Strong organizational skills, strong
time management skills and a willingness to listen, think creatively and
innovate.
·
Knowledge of several software
productivity packages including, Microsoft Office, Projects, Power Point.
The Roles will include:
In conjunction with the Marketing
Director, the Brand Managers will participate in the development, growth and
management of brands.
Other responsibilities will include:-
·
Assist in strategic marketing
planning; Annual Business/Brand plan(s) development and new product development
for the portfolio.
·
Develop individual Brand Marketing
Plans and participate in the annual budgeting process including sales and
profit forecasting, and management of the Marketing budget.
·
Work with leading advertising and
communication agencies to develop, manage, and implement consumer communication
programs including advertising programs, promotions, sponsorship programs,
public relations initiatives, for all assigned brands.
·
Work with media agencies to develop
media plans for assigned brands, track media activity, traffic media, and
evaluate media effectiveness.
·
Develop/implement new product
development including design and pricing.
·
Identify & manage and coordinate
proactive research for all assigned brands.
·
Work with sales and distribution
areas to develop brand specific channel strategies that will include
maintaining or developing new merchandising programs or options.
·
Develop, prepare, present, and
maintain accurate, and timely sales and market analysis reports as required by
Keroche reporting systems.
·
Lead and/or participate on
cross-functional teams in Marketing and Brand Management projects including new
product launches.
·
Ownership of brand consumer spend
If you meet our requirements and are
interested in this position, please send a cover letter with the subject line
BRAND MANAGER and a resume on or before 31st March 2015 quoting three referees
and your expected remuneration to:
The Human Resources Manager
Keroche Breweries Ltd.
vacancies@kerochebreweries.com
Keroche Breweries is an equal opportunity employer.
Only shortlisted candidates will be acknowledged.