Keroche Breweries is seeking to fill
the following positions to support the Company’s quest to become Kenya’s
leading brewery and manufacturer of Quality Beverage Products.
The Company: Keroche Breweries is a Leading Brewer and a “PROUDLY KENYAN
OWNED COMPANY” brewing natural and sugar free, high quality drinks that include
Summit Lager, Summit Malt, Viena Ice, Crescent Vodka, and Valley Wines (Red and
White).
Keroche Breweries embraces a strong
entrepreneurial spirit and is very passionate about building quality brands.
Position: IDEALLY you have a Fast Moving Consumer Goods (FMCG) background with over 3 (three) years experience.
Position: IDEALLY you have a Fast Moving Consumer Goods (FMCG) background with over 3 (three) years experience.
This is a truly exciting opportunity
to join a Company that is inspirational and transformative.
Area Sales Managers
(15 Vacancies)
The Area Sales Manager will be key
representatives of the Company in assigned areas to implement sales programs,
acquire, develop, grow and retain customers and consumers.
This position requires:
- A Bachelor’s Degree in Sales and Marketing. A
Holder of a Diploma in Sales and Marketing with significant sales
experience may also be considered.
- Experience of operating at a similar level of
seniority
- Have experience in relationship management -
able to demonstrate through past experience, a successful track record of
negotiating effective and financially sound contractual relationships;
able to deal with complex and sometimes difficult relationships at the
highest level.
- Excellent presentational skills - able to give
a polished presentation in a variety of formats, informally and formally.
- Understands well the elements of chain
management.
- Able to work with-in a matrix reporting
environment, build and maintain strong relationships with peers,
stakeholders, many of whom will be based remotely.
- Full understanding and implementation of the 4R’s
while in trade outlets:
- Right conversation
- Right time
- Right person
- Right team
- Strong commercial acumen – able to identify
and work with key business partners to maximize business results.
- Solution driven with the willingness and
ability to implement innovative ideas and improve working methodologies.
Able to breakdown complex issues into simple components and
build/implement required action plans.
- Prior experience of managing budgets and
taking responsibility for P&L. Comfortable with the review and analysis
of financial information.
- Computer literate and able to use Microsoft
suite of packages.
- Driving skills and a valid license.
- Fluency in English and Kiswahili (both written
and verbal) is essential.
- Broad minded Strategic thinker with ability to
work in a culturally diverse environment.
- Ability to commit to and demonstrate the
Corporate Values: Respect, Courage, Passion, Integrity and Teamwork.
The Roles will include:
- A clear understanding of the existing as well
as potential environmental industry dynamics.
- Offer effective leadership to support the
entire teams in trade
- Implement Area Sales Plan (ASP) that will
guarantee market penetration/growth, deliver superior customer value, and
loyalty for Keroche Breweries.
- Develop a conversation driven robust customer
service policy to dive overall organization wellness in the face of the
customer and consumer. Customer service levels will form a key
differentiator on overall competitiveness
- Execute proactive customer acquisition and
loyalty, and Partner development to ensure attainment of the full
potential of the assigned sales region.
- Formulate and implement campaigns/promotions
and participate in event that will raise Keroche portfolio/image or
product/brand awareness of consumers and key business partners
- Implement distributor and partner (bars,
outlets etc.) sales campaigns, market exploration or research so as to
ensure a robust and efficient distribution footprint/network.
- A full understanding of market needs and
trends within the entire soft Drinks industry will be vital to driving
individual brand growth within the water, Wines, spirits, Lager and stout
markets.
- Network, engage and with Key
Stakeholders including Regulators, Bar Owners, Bar Managers, Bar Service
Ambassador among others that will support attainment of Keroche Objectives
- Ensure attainment of performance metrics as
defined by management that may include Recommended Retail Outlet Standards
(e.g. RRP’s), profitable transaction volumes, etc.
- Renewed Sales Focus and output in the Market
will be based on product availability and the satisfaction of customer
need sets.
- Close working relationships with the teams in
order to actively respond to changing market needs and client demands.
- Ensure 100% distribution of our entire product
range in our primary and secondary markets
- Monitor any trends/changes and prepare and
provide timely and accurate reports for the assigned Sales Region
- Responsible for the overall role of developing
and executing appropriate Super Distributor, Distributor, Stockist and outlets
business relationship modules
- Attend to, and provide input to relevant
management and departmental meetings.
- Any other duties as may be assigned by the
Sales Director or his designee
How to Apply
If you meet our requirements and are
interested in this position, please send a cover letter with the subject line
AREA SALES MANAGER and a resume on or before 31st March 2015 quoting
three referees and your expected remuneration to:
The Human Resources Manager
Keroche Breweries Ltd.
vacancies@kerochebreweries.com
Brand Managers
(5 Vacancies)
The Brand Managers will be
responsible for developing and creating visibility for the Company’s Brand
Products.
The incumbent must:
- A minimum University degree, preferably in
business administration with a concentration in Marketing with 3 years of
related experience.
- A good researcher with analytical skills
- Excellent written and verbal communication,
negotiation skills and ability to work in a fast paced team environment.
- Experience applying marketing principles
including product design, promotion, pricing, merchandising, advertising,
and market research.
- Exposure to; and knowledge of broadcast
media/production, consumer/retailer promotions, budget and agency
management, and knowledge of the print production processes.
- Strong research and analytical skills
including ability to budget, provide sound financial analysis,
statistical/probability analysis, sales analysis and forecast ability on
trends and challenges.
- Strong organizational skills, strong time
management skills and a willingness to listen, think creatively and
innovate.
- Knowledge of several software productivity
packages including, Microsoft Office, Projects, Power Point.
The Roles will include:
In conjunction with the Marketing
Director, the Brand Managers will participate in the development, growth and
management of brands.
Other responsibilities will include:-
- Assist in strategic marketing planning; Annual
Business/Brand plan(s) development and new product development for the
portfolio.
- Develop individual Brand Marketing Plans and
participate in the annual budgeting process including sales and profit
forecasting, and management of the Marketing budget.
- Work with leading advertising and
communication agencies to develop, manage, and implement consumer
communication programs including advertising programs, promotions,
sponsorship programs, public relations initiatives, for all assigned
brands.
- Work with media agencies to develop media
plans for assigned brands, track media activity, traffic media, and
evaluate media effectiveness.
- Develop/implement new product development
including design and pricing.
- Identify & manage and coordinate proactive
research for all assigned brands.
- Work with sales and distribution areas to
develop brand specific channel strategies that will include maintaining or
developing new merchandising programs or options.
- Develop, prepare, present, and maintain
accurate, and timely sales and market analysis reports as required by
Keroche reporting systems.
- Lead and/or participate on cross-functional
teams in Marketing and Brand Management projects including new product
launches.
- Ownership of brand consumer spend
If you meet our requirements and are
interested in this position, please send a cover letter with the subject line
BRAND MANAGER and a resume on or before 31st March 2015 quoting three referees
and your expected remuneration to:
The Human Resources Manager
Keroche Breweries Ltd.
vacancies@kerochebreweries.com
Keroche Breweries is an equal opportunity employer.
Only shortlisted candidates will be acknowledged.