Position: Marketing Coordinator
Purpose of the Position: Markets
products by developing and implementing marketing and advertising campaigns;
tracking sales data; maintaining promotional materials inventory; planning
meetings and trade shows; maintaining databases; preparing reports.
- Implements marketing and advertising campaigns
by assembling and analyzing sales forecasts; preparing marketing and
advertising strategies, plans, and objectives; planning and organizing
promotional presentations; updating calendars.
- Tracks product line sales and costs by
analyzing and entering sales, expense, and new business data.
- Prepares marketing reports by collecting,
analyzing, and summarizing sales data.
- Keeps promotional materials ready by
coordinating requirements with external suppliers; inventorying stock;
placing orders; verifying receipt.
- Supports sales staff by providing sales data,
market trends, forecasts, account analyses, new product information;
relaying customer services requests.
- Researches competitive products by identifying
and evaluating product characteristics, market share, pricing, and
advertising; maintaining research databases.
- Plans meetings and trade shows by identifying,
assembling, and coordinating requirements; establishing contacts;
developing schedules and assignments; coordinating mailing lists.
- Monitors budgets by comparing and analyzing
actual results with plans and forecasts.
- Updates job knowledge by participating in
educational opportunities; reading trade publications.
- Accomplishes organization goals by accepting
ownership for accomplishing new and different requests; exploring
opportunities to add value to job accomplishments.
Required Qualifications
- Holder of a Degree or Diploma in Sales and
Marketing.
- Chartered Institute of Marketing (CIM)
professional course will be an added advantage
- Have 2-4 years’ experience in FMCG as a
Marketing Coordinator
- Proven experience in Customer relations
Competencies
- Excellent oral and written communication
skills
- Detail oriented and works with a high degree
of accuracy
- Highly organized and flexible
- Must be self-directed and able to complete
projects with limited supervision
- Direct Marketing, Market Segmentation
Excellent skills in
- Marketing Research,
- Coordination,
- Project Management,
- Reporting Research Results,
- Understanding the Customer,
- Process Improvement,
- Initiative,
- Planning,
- Financial Skills
Job Title: Marketing Manager
Purpose of the Positions: Development of Marketing activities in order to grow the Tropical Heat Brands in all Categories in order to achieve long-term sustainable and profitable growth, via Consumer Communication, Promotions, New Product Introduction, etc.
Be an active member of the Tropical
Heat Management Team.
Functional Responsibilities:
Marketing Strategy Development
- Develop LTP
- Compile a comprehensive category plan (if
applicable)
- Monitor and evaluate the brand strategy.
Communication (All stakeholders)
- Planning, implementing and monitoring of all
Consumer and Customer Communication
- Setting up, implementation, monitoring and
evaluation of promotions beginning with approved briefs
- Implement and evaluate the communication
section of the brand plan.
Product Renovation/Innovation
- Development of relevant innovative new
products for the market
- To ensure that packaging is appropriate and in
line with relevant guidelines.
- Initiate and implement improvements with
respect to functionality and innovation whilst maximizing cost efficiency
- Initiate market research where necessary
within budget constraints.
Pricing Management
- Following an agreed pricing strategy, setting
master pricing and promotional pricing to meet budget requirements.
- Investigation and delivery of price points to
optimize product penetration in the targeted market.
Product Availability Management
- Provide input and final approval of category
management plan.
- Monitor and action optimal stock in all depots
at all times to meet cover objectives.
- Monitor and update forecasts.
Brand Profitability Management
- Compile annual budget for authorization.
- Monitor and revise budgets across all
specified parameters e.g. Volume
- Justification and corrective action on out of
norm situations
- Monitor sales versus targets to achieve volume
requirements and provide support.
Company Management
- Be part of the Management Team and assist with
the Management of the Company, as and when required.
Required Qualifications
- Holder of a Bachelor degree from a recognized
University in Business, Marketing or related field.
- Masters degree will be an Added
advantage.
- Chartered Institute of Marketing (CIM)
Certificate will be an added advantage.
- MUST have 5 – 8 years experience in Marketing
Management.
- MUST have proven experience in FMCG
companies.
Competencies
- Excellent interpersonal and communications
skills
- Marketing Strategy Development skill
- Consumer Communication
- Product Renovation/Innovation
- Pricing Management
- Product availability management
- Brand Profitability Management
- Project Management Capability
How to Apply
If you are interested in the position
and have the skills and competencies we are looking for, please forward your
APPLICATION LETTER AND AN UPDATED RESUME indicating your current salary and
expected salary to careers@tropicalheat.co.ke.
Deadline for applications is 6th
February, 2015.