Job Description: Content Management Officer
Objectives and Position in the
Company
Content Management
- To maintain the content of Furniture Elegance
social media platforms and website, in conjunction with the Web Developer
and Internal Management.
- To update and edit the website with available
materials (text, photos, and videos) to ensure its reach, interest and
accuracy to identified key audiences.
- To ensure that the website and content retains
its unique ‘look and feel’ with appropriate creative thinking and current
trends.
- To ensure all content on the website is
accurate and timely and to contribute to reports about the current and
future use of web technologies
- To provide CMS training when required.
- To monitor, report and advise on the use by
visitors of the website using appropriate analytics tools.
Social Media Marketing
- Develops strategies and tactics to support FE
business objectives via social media channels
- Integrates social media strategy with
integrated marketing communications plans to support business strategies
throughout FE.
- Assesses the opportunity to use social media
to reach specific target audiences.
- Develops and implements tactical plans to
support marketing strategies, including creating programs that generate
traffic to our sites, incite conversation and engagement, and grow
advocacy and community.
- Continuously investigates and evolves social
listening and engagement methods to optimize efforts in audience
segmentation, acquisition, engagement, retention, research and new product
development.
- Establishes metrics to track, analyze,
optimize and report out progress against business and marketing
objectives.
- Assures integration of social platforms with
paid & natural search, web, mobile and traditional media.
- Procures and develops social content, makes
branded content more socially relevant, distributes content across social
networks, and raises awareness of FE, its brands and the issues that its
stakeholders and target audiences cares about across social channels.
- Collaborates with functional and business
partners and influence appropriate integration of social executions with
online/offline program components from planning phases through execution.
- Ensures communications through social media
use appropriate tone, follow enterprise communication policies and meet
regulatory and legal standards.
Email Marketing
- Collaborate with cross-functional teams to
develop strategy and execute accurate and effective email campaigns,
messaging and offers.
- Manage all aspects of email campaign
operations, including list management and segmentation, dynamic content
and scripting, and deliverability monitoring
- Provide campaign analysis to provide strategic
insights
- Continuously optimize email strategies to drive
higher returns including A/B testing of subject lines, message content,
images, offers, mailing frequency, segments and more
- Utilize email test results to integrate and
improve website and catalog offers and messaging
- Manage strategy and functions of triggered
email programs; oversees timely reporting and documentation of email
marketing campaigns
- Identify key performance metrics, develop
reports and derive actionable insights
Scope
- Position holder will be based in the Head
Quarter’s Nairobi office.
- Plan, strategize and implement content
management, social media and email marketing objectives.
- Liaise with marketing, sales and management
team to bring out company objectives effectively.
- Experience in use of online platforms such as
mail chimp, social media management tools.
- Conversant with current ICT trends and
applications in relation to the main job objectives.
- Able to meet on-line sales targets.
Reports to: IT & Business Development Manager and CEO.
Directly supervises: No staff
Qualifications
Qualifications
Education
- University degree in
marketing/advertising/communication/ science related fields.
- Experienced higher diploma certificate holders
may apply too.
Personal Attributes
- Analytical skills to identify needed
improvements
- Creative and dynamic thinker
- Demonstrable experience in social media
audience engagement skills
- Experience with online retail preferred
- Excellent written and verbal communication
skills
- Ability to work under pressure both alone and
within a team
- Ability to prioritize effectively
- Completely trustworthy with confidentiality of
information
How to Apply
All interested candidates should
submit a cover letter and CV to it@elegance@co.ke under the subject-line
“CONTENT MANAGEMENT OFFICER”
Vacancy: Graphic Design & Website Management Officer
Objectives and Position in the Company
Objectives and Position in the Company
Marketing Media
- To develop advertisement media such as product
catalogues, in-house and external advertisements for Furniture Elegance in
line with business and market objectives.
- To develop unique design briefs in line with
current trends and specific customer objectives.
- Thinking creatively to produce new ideas and
concepts.
- Proofreading all relevant design material to
produce accurate and high-quality work.
- To liaise with respective suppliers in
relation to printing marketing and advertising media.
- To monitor, report and advise on the impact of
marketing media using appropriate analytics tools.
- Determining size and arrangement of
illustrative material and copy, and font style and size.
- Keeping abreast of emerging technologies in
new media, particularly design programs such as QuarkXPress, FreeHand,
Illustrator, Photoshop, Acrobat, Dreamweaver and Flash.
Website Maintenance
- To update and edit the website in coordination
with the Content and IT manager.
- Update available materials (text, photos, and
videos) to ensure its reach, interest and accuracy to identified key
audiences.
- To ensure all content on the website is
accurate and timely and to contribute to reports about the current and
future use of web technologies.
- Assesses the opportunity to use design media
to reach specific target audiences.
- Developing concepts, graphics and layouts for
product illustrations, company logos, and websites.
- Use internet to build customer loyalty through
online engagement programs.
Scope
- Position holder will be based in the Head
Quarter’s Nairobi office.
- Plan, strategize and implement marketing
media, designs and publications in relation with the company objectives.
- Liaise with marketing, sales and management
team to bring out company objectives effectively through graphic media.
- Maintain, update and ensure that the website
and content retains its unique ‘look and feel’ with appropriate creative
thinking and meets company objectives.
- Experienced and great understanding and use of
Adobe Creative Suite 6, along with all associated packages such as
Photoshop, InDesign, illustrator.
- Concrete knowledge and understanding of the
web and web formulation, management and posting of content on a regular
basis.
- Conversant with current ICT trends and applications
in relation to the main job objectives.
- Able to meet on-line sales targets.
Reports to: IT & Business Development Manager and CEO.
Directly supervises: No staff
Qualifications
Education
- University degree in graphic
design/advertising/computer science/ science related fields.
- Experienced higher diploma certificate holders
may apply too.
Personal attributes
- Analytical skills to identify needed
improvements
- Attention to detail
- Creative and dynamic thinker
- Demonstrable experience in developing print
designs
- Experience with online retail preferred and
website tools such as CMS systems.
- Excellent communication – interpersonal,
organizational, good research skills
- Ability to work under pressure and to
prioritize work.
How to Apply
All interested candidates should
submit a cover letter and CV to it@elegance@co.ke under the subject-line
“GRAPHIC DESIGN & WEBSITE MANAGEMENT OFFICER”
Job Description:Content Management Officer
Objectives and Position in the
Company
Content Management
- To maintain the content of Furniture Elegance
social media platforms and website, in conjunction with the Web Developer
and Internal Management.
- To update and edit the website with available
materials (text, photos, and videos) to ensure its reach, interest and
accuracy to identified key audiences.
- To ensure that the website and content retains
its unique ‘look and feel’ with appropriate creative thinking and current
trends.
- To ensure all content on the website is
accurate and timely and to contribute to reports about the current and
future use of web technologies
- To provide CMS training when required.
- To monitor, report and advise on the use by
visitors of the website using appropriate analytics tools.
Social Media
Marketing
- Develops strategies and tactics to support FE
business objectives via social media channels
- Integrates social media strategy with
integrated marketing communications plans to support business strategies
throughout FE.
- Assesses the opportunity to use social media
to reach specific target audiences.
- Develops and implements tactical plans to
support marketing strategies, including creating programs that generate
traffic to our sites, incite conversation and engagement, and grow
advocacy and community.
- Continuously investigates and evolves social
listening and engagement methods to optimize efforts in audience
segmentation, acquisition, engagement, retention, research and new product
development.
- Establishes metrics to track, analyze,
optimize and report out progress against business and marketing objectives.
- Assures integration of social platforms with
paid & natural search, web, mobile and traditional media.
- Procures and develops social content, makes
branded content more socially relevant, distributes content across social
networks, and raises awareness of FE, its brands and the issues that its
stakeholders and target audiences cares about across social channels.
- Collaborates with functional and business
partners and influence appropriate integration of social executions with
online/offline program components from planning phases through execution.
- Ensures communications through social media
use appropriate tone, follow enterprise communication policies and meet
regulatory and legal standards.
Email Marketing
- Collaborate with cross-functional teams to develop
strategy and execute accurate and effective email campaigns, messaging and
offers.
- Manage all aspects of email campaign
operations, including list management and segmentation, dynamic content
and scripting, and deliverability monitoring
- Provide campaign analysis to provide strategic
insights
- Continuously optimize email strategies to
drive higher returns including A/B testing of subject lines, message
content, images, offers, mailing frequency, segments and more
- Utilize email test results to integrate and
improve website and catalog offers and messaging
- Manage strategy and functions of triggered
email programs; oversees timely reporting and documentation of email
marketing campaigns
- Identify key performance metrics, develop
reports and derive actionable insights
Scope
- Position holder will be based in the Head
Quarter’s Nairobi office.
- Plan, strategize and implement content
management, social media and email marketing objectives.
- Liaise with marketing, sales and management
team to bring out company objectives effectively.
- Experience in use of online platforms such as
mail chimp, social media management tools.
- Conversant with current ICT trends and
applications in relation to the main job objectives.
- Able to meet on-line sales targets.
Reports to: IT & Business Development Manager and CEO.
Directly supervises: No staff
Qualifications
Qualifications
Education
- University degree in
marketing/advertising/communication/ science related fields.
- Experienced higher diploma certificate holders
may apply too.
Personal Attributes
- Analytical skills to identify needed
improvements
- Creative and dynamic thinker
- Demonstrable experience in social media
audience engagement skills
- Experience with online retail preferred
- Excellent written and verbal communication
skills
- Ability to work under pressure both alone and
within a team
- Ability to prioritize effectively
- Completely trustworthy with confidentiality of
information
How to Apply
All interested candidates should
submit a cover letter and CV to it@elegance@co.ke under the subject-line “CONTENT
MANAGEMENT OFFICER”
Vacancy: Graphic Design & Website Management Officer
Objectives and Position in the Company
Objectives and Position in the Company
Marketing Media
- To develop advertisement media such as product
catalogues, in-house and external advertisements for Furniture Elegance in
line with business and market objectives.
- To develop unique design briefs in line with
current trends and specific customer objectives.
- Thinking creatively to produce new ideas and
concepts.
- Proofreading all relevant design material to
produce accurate and high-quality work.
- To liaise with respective suppliers in
relation to printing marketing and advertising media.
- To monitor, report and advise on the impact of
marketing media using appropriate analytics tools.
- Determining size and arrangement of illustrative
material and copy, and font style and size.
- Keeping abreast of emerging technologies in
new media, particularly design programs such as QuarkXPress, FreeHand,
Illustrator, Photoshop, Acrobat, Dreamweaver and Flash.
Website Maintenance
- To update and edit the website in coordination
with the Content and IT manager.
- Update available materials (text, photos, and
videos) to ensure its reach, interest and accuracy to identified key
audiences.
- To ensure all content on the website is
accurate and timely and to contribute to reports about the current and
future use of web technologies.
- Assesses the opportunity to use design media
to reach specific target audiences.
- Developing concepts, graphics and layouts for
product illustrations, company logos, and websites.
- Use internet to build customer loyalty through
online engagement programs.
Scope
- Position holder will be based in the Head
Quarter’s Nairobi office.
- Plan, strategize and implement marketing
media, designs and publications in relation with the company objectives.
- Liaise with marketing, sales and management
team to bring out company objectives effectively through graphic media.
- Maintain, update and ensure that the website
and content retains its unique ‘look and feel’ with appropriate creative
thinking and meets company objectives.
- Experienced and great understanding and use of
Adobe Creative Suite 6, along with all associated packages such as
Photoshop, InDesign, illustrator.
- Concrete knowledge and understanding of the
web and web formulation, management and posting of content on a regular
basis.
- Conversant with current ICT trends and
applications in relation to the main job objectives.
- Able to meet on-line sales targets.
Reports to: IT & Business Development Manager and CEO.
Directly supervises: No staff
Qualifications
Education
- University degree in graphic
design/advertising/computer science/ science related fields.
- Experienced higher diploma certificate holders
may apply too.
Personal attributes
- Analytical skills to identify needed
improvements
- Attention to detail
- Creative and dynamic thinker
- Demonstrable experience in developing print
designs
- Experience with online retail preferred and
website tools such as CMS systems.
- Excellent communication – interpersonal,
organizational, good research skills
- Ability to work under pressure and to
prioritize work.
How to Apply
All interested candidates should
submit a cover letter and CV to it@elegance@co.ke under the subject-line
“GRAPHIC DESIGN & WEBSITE MANAGEMENT OFFICER”