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Trade Marketing Executives Jobs in Kenya

Pernod Ricard Kenya, a co-leader in the world of wines and spirits is looking for two (2) Trade Marketing Executives, one for the Kenya market and another for the East Africa region.

The Trade Marketing Executives will primarily be responsible for enhancing the premium positioning of the company’s portfolio by maximising brand presence, visibility and activations in the respective market.

The Trade Marketing Executives will specifically be responsible for the following:
  • Implementing local trade marketing strategies & executing initiatives that build brand value and achieve volume and profitability objectives;
  • Liaising  with local distributor representatives to ensure superior execution of trade marketing activations, brand image and visibility;
  • Prepare, adhere and monitor the trade marketing budgets within the respective jurisdiction to maximize A&P investments;
  • Asset Management: source POS, manage logistics and lifespan of brand assets in respective market;
  • Building strong awareness and analysis of market trends by proactively monitoring, evaluating and reporting competitor activity related to trade marketing i.e. promotions, merchandising and category management;
  • Identifying and proposing key brand visibility solutions across the markets;
  • Creating databases and constantly updating records touching on resources allocated to  On & Off Trade accounts;
  • Facilitating product training, developing tailor- made programs & promotions and providing operational support; and
  • Representing the brands at events, with the sales force, trade, consumers, public relations agencies, press, etc.

The successful candidate should have the following qualifications
  • A Bachelor’s degree – preferably in Business Administration or Marketing;
  • Commercial and marketing experience within a consumer goods or premium goods organization, for at least three (3) to five (5) years;
  • Sense of business and strategic agility;
  • High computer literacy: reporting and presentations with fluent use and application of spreadsheet and database programs i.e. Excel or Access;
  • High level of creativity and awareness of new trends (fashion, arts, restaurants, travel, etc.)
  • Building effective relationships across the organization and with key stakeholders;
  • Ability to navigate in an amorphous environment;
  • Ability to effectively manage and embody premium brands; and
  • Effectively interact and gauge consumer behaviour.
  • Personal and interpersonal attributes:
  • Self-motivated and passionate about brand development;
  • Excellent written and oral communication skills;
  • Outgoing with excellent people skills;
  • Action-oriented with an inherent drive for results;
  • Highly creative with ability to learn fast; and
  • Customer focused.

If you believe you qualify for this position, please apply for the position by uploading your CV to our website: under Vacancies.

Only qualified candidates shall be contacted

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