Pevans East
Africa Limited is seeking to recruit a suitably qualified individual to fill
the post of Content
Manager
As a social
media Content Manager, you are responsible for creating, managing and growing
the company’s online presence through blogs, Twitter, Facebook, YouTube etc.
Social media strategy
- Work with Marketing team to develop and implement a strategy to grow our social media presence
- Engage our customers and fans daily on social media channels
- Analyze and evaluate industry benchmarks/market research regarding competitor’s social media programs to identify gaps and social media opportunities for improvement i.e. content strategy and frequency of content deployment
- Establish Sportpesa’s position in a social media stratosphere and determine content strategy that presents client’s social media program in compelling and unique context
- Develop and present info graphics to communicate social media effectiveness
- Ascertain what methods will be used to syndicate content i.e. Twitter, Facebook blogs, etc. to capitalize on social media trends
- Help Sportpesa’s find success with unique and timely promotional campaigns featuring incentives to join the social communities such as exclusive content, contests, insider access or other opportunities
- Watch and check social media trends, tools, technologies, and recommend direction for investment and implementation
- Extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall social marketing goals and objectives
- Report weekly on progress on acquiring and engaging social media users
- Stay on top of new social media channels and trends and best practices
Content strategy and development
- Demonstrate clear understanding of overall SportPesa messaging and develop innovative social campaigns to engage and attract new customers
- Demonstrate the ability to develop /revise content for varied audiences in a professional manner
- Create innovative new content across social media platforms (blogs, Twitter, Facebook, YouTube, etc.) and ensure message consistency
- Audit client content to determine how value can be demonstrated and leveraged
- Manage creative partners to develop creative content i.e. Video, Mobile
Requirements:
- A minimum of grade B+ in K.C.S.E with English language B+ and above
- 2+ years of social media marketing experience using twitter and facebook
- Outgoing personality, social adept of conversing via social media
- Strong communication and interpersonal skills
- Willingness to work a flexible schedule including some night and weekend hours
- Strong content research skills and the willingness to create news and relevant industry content for the target audience
- The ideal candidate should have great attention to detail and a competitve drive to fulfil our business demands with the highest level of efficiency
- Team players with positive energy, great initiative and get done attitude
Excellent
organisational, analytical and multi tasking skills are a MUST
Interested
candidates who qualify for this position should send their cv to helen@sportpesa.com cc hr@sportpesa.com