Marketing Services Manager
Job
Purpose
The incumbent will Lead the Marketing Services department for East Africa Markets which includes the Indian Ocean Islands, Horn of Africa and East Africa cluster (Rwanda, Burundi, Tanzania).
The incumbent will Lead the Marketing Services department for East Africa Markets which includes the Indian Ocean Islands, Horn of Africa and East Africa cluster (Rwanda, Burundi, Tanzania).
- To drive growth
by leading the implementation of marketing plans to deliver overall Sales
and Financial objectives
- Support the
annual Market planning process
- Support the
brand Team in the development of effective consumer and Trade Programs and
touch point infrastructure, by providing pertinent market insights
- Drive On-time
delivery of Key Consumer and Trade Initiatives through effective project
management and effective coordination of cross functional teams
- Oversee the
execution of trade and consumer programmes in-Market in line with trade
marketing & distribution strategy
- Lead the
Tracking and Evaluation of Key marketing initiatives to Ensure that they
meet business objectives and trade cluster requirements
- Represent the
Marketing services function at monthly Leadership Meetings
- Drive the
optimisation of an effective and efficient distribution system to meet
business objectives
- Oversee the
management and coordination of marketing services processes and efficiency
improvement initiatives to support the delivery of key organisational
objectives.
Key
Deliverables
- Support
development of annual cycle grid of activities for each market
- Project
management and on-time delivery of key initiatives
- Recommend
appropriate retail/ customer dialogue strategy meet business objectives
using consumer and trade research data
- Project
management and on-time delivery of key initiatives
- Implement brand
programmes in retail touch-points and validate the touch-point infrastructure
(e.g., merchandising materials for brand and trade programmes, in-store
hardware, non-branded materials)
- Programme
evaluation & governance
- Resource
allocation and effective management of Brand support budget
- For respective
trade channels, assist in defining objectives, recommend approach (e.g.,
delivery frequency, call frequency etc).
- Propose goals
and key performance indicators for trade programme development and track
ongoing results
- Implement core
business support functions in terms of IT applications, administrative
processes and project management.
- Provide
distribution directives to distributors, supporting them in their
day-to-day distribution activities Monitor key distribution performance
indicators and initiate actions to cover short-term “gaps” in performance
and capability thereby maintaining distribution effectiveness.
- Effectively
utilise Market research information to drive width & depth of
distribution of strategic brands to grow volume & value share.
- Provide input on
trade channel requirements in the definition of trade & route to
market strategies
- Provide support
for the demand review process, clarifying trade programmes objectives,
activities and schedule
- Identify
opportunities to optimise and improve systems and work processes to drive
productivity and/or growth.
Essential
requirements
- Bachelor’s
Degree in Marketing or equivalent.
- Minimum 5 years’
experience within the Marketing function in tobacco or similar FMCG
category. (More concerned with the quality of experience as below)
- Experience in
& Comprehensive understanding of Trade marketing, customer engagement,
account management and trade programme development.
- Proficiency in
English. Proficiency in French is an added advantage.
- Exceptional
inter-personal skills and ability to facilitate and work through diverse
teams
- Be self driven
and able to work with minimal supervision, on multiple tasks
- Analytical
skills and ability to translate market information into meaningful
insights that can be leveraged improve business performance
Desirable
requirements
- Ability to
develop and maintain relationships with clients, external suppliers and
commercial partners.
- Experience in
people management and coaching.
- Good
influencing, negotiation, analytical and interpersonal skills.
Working
at BAT
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
For further Information and to apply;- www.bat.com
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
For further Information and to apply;- www.bat.com
Applications
close on 18th July 2013
