Job
Title: Digital Marketing Manager
The
Digital Marketing Manager oversees the digital marketing strategy for the
company.
Duties include:
Duties include:
- Devising
strategies to drive online traffic to the company website.
- Tracking
conversion rates and making improvements to the website.
- Developing and
managing digital marketing campaigns
- Utilising a
range of techniques including paid search, SEO and PPC.
- Overseeing the
social media strategy for the company.
- Managing online
brand and product campaigns to raise brand awareness.
- Managing the
redesign of the company website.
- Improving the
usability, design, content and conversion of the company website
- Responsibility
for planning and budgetary control of all digital marketing
- Evaluating
customer research, market conditions and competitor data.
- Review new
technologies and keep the company at the forefront of developments in
digital marketing.
Requirement
Skills and Qualifications
- Bachelor degree
in Marketing.
- College Degree
in Journalism or English is an added adavntage
- Experience
managing PPC, SEO and Affiliate programmes.
- Strong
understanding of current online marketing concepts, strategy and best
practice.
- Experience in
ecommerce, SEO, PPC, Email marketing, and social media.
- Previous
experience in a similar digital marketing role.
- Must be able to
communicate fluently to different audiences through all relevant
communication channels, with an eye to growing overall audience size and
participation.
- Must have
extreme knowledge and passion for social media networking, including but
not limited to: Facebook, Twitter, Pinterest, & Instagram
- Identifying and
sharing insights with internal stakeholders
- Collaborate with
Account Management teams to develop digital marketing plans
- Maintain and
refresh all assets on all official social media pages and accounts,
working closely with internal stakeholders
- Understand and
develop marketing strategy that considers the interconnectivity of SEO,
paid search, advertising, website, social and blogging.
- Guide website
content development strategy based on keyword research and competitive
analysis
- Establish and
support social media and SEO best practices
- Actively
research new opportunities that will increase visibility of programs in
the market.
Application
Qualifying
candidates should send their application letter together with detailed
Curriculum Vitae to recruitment@odumont.com before COB 20th July 2013.