Job
Title: Brand Manager - Dairy Industry
Job Description
Job Description
Brand
Manager you will be responsible for developing and executing marketing
communication and brand strategies and working closely with international
partners.
As some of
the portfolio will be international products, brand manager will also be
involved in localizing communication strategies and packaging of products.
The incumbent will be responsible for developing and executing brand, sales and marketing strategies aligned with business plans to obtain overall organisational objectives.
Duties & Responsibilities
- Leading the strategic planning
process for the assigned brands based on key consumer insights to enhance
current portfolio and improve communication with consumers.
- Involvement in the development
of the company’s long term planning that identifies new business
opportunities, markets and partners.
- Working closely with
distribution partners and Marketing Research companies to obtain relevant
information, including the development and implementation of brand audit
studies and focus groups.
- Monitoring and analyzing
business performance vis-à-vis business goals (awareness, share, consumer
diagnostics, profitability, etc.) and the competition.
- Implementing the marketing
plans by working with internal and external suppliers to deliver in a
timely manner and on budget.
- Coordinating the development of
communication materials such as catalogues websites, brochures, packaging
and in-store displays.
- Traveling internally and
internationally to ensure the relationship with distributors and suppliers
is maintained.
- Delivering internal and
external presentations regarding new product introductions, marketing
materials, business objective and communication strategy.
- Establishing performance
specifications, cost and price parameters, market applications and sales
estimates.
- Coordinating regular meetings
and preparing regular reports outlining the brands’ performance.
- Managing the status of
projects, product testing and the evaluation of external agencies.
- Develop action plans and
measurement tools for brand campaigns
- Provide support in development
of annual Marketing Plans as well as the brand plan calendar
- Evaluate market data related to
the brand objectives communications and action recommendations
- Utilize trend analysis and
other tools to identify and explore possible opportunities for growth.
- Liaise with operations
managers, vendors and Marketing team with regards to execution of Brand
campaigns incl. but not limited to TV/Radio adverts, leaflets
- Apply knowledge of the
organisational systems, structures, policies and procedures to achieve
strategic objectives
Skills:
- 7 years Brand Manager
experience in Dairy Industry essential, with a strong preference for food
experience
- Strong commercial and financial
acumen
- Experience implementing
branding and communication strategies
- Exceptional stakeholder
management skills
- Degree in Business and
Marketing discipline
- Computer literacy
- Project and program management
- Commercial awareness
- Build and maintain Company
Brand
- Relationship management
- Customer orientation and
relationship building skills
- Leadership and decision making
skills and experience
- Excellent communication and
problem solving skills and experience
- Assertive team player;
energetic, self-starter who aims and maintains high levels of
productivity, and is results-orientated
Application Process
Interested
candidates are invited to strictly email their cover letter and CV, clearly
detailing their current remuneration and expectations to
recruitment@odumont.com before end of day 12 July 2013.
Only short
listed candidates will be contacted