Job
Title: Marketing Manager
Job Holder: Vacant
Supervises: 6
Department: Marketing & Corporate Affairs
Reports To: Director, Marketing & Corporate Affairs Job Holder: Vacant
Supervises: 6
Department: Marketing & Corporate Affairs
Job Purpose: Leadership and management of Company group marketing and brand strategy
Dimensions: The position supervises 6 people
Nature & Scope: The position reports to Director, Marketing & Corporate affairs.
The jobholder is responsible for the management of the marketing and brand identity in order to ensure that the brand equity and market share grows.
Key Responsibilities
1. Marketing
- Manage and
co-ordinate all marketing, advertising, PR, promotional activities in
liaison with the business unit leaders
- Liaise with the
advertising company.
- Responsible for
the Company’s website, including content development and continuous
updating of the website and intranet
- Co-ordinate and
support development of a wide range of innovative products
- Support and
facilitate development and implementation of regional strategic market
plans for the business units.
- Develop
promotion materials to assist business units in marketing activities
- Prepare the
marketing budgets
- Manage the
productivity of the marketing plans and projects
- Monitor, review
and report on all marketing activity and results
- Demand
generation – develop the strategy and manage the marketing programs that
drive demand for your products
- Develop product
positioning and messaging that differentiates your products in the market
- Sales enablement
– communicate the value proposition of the products to the sales team and
develop the sales tools that support the selling process of your products
- Product launch –
plan the launch of new products and releases and manage the
cross-functional implementation of the plan
- Market
intelligence – analyze the buying patterns/behaviour
2.
Brand development and management
- Steward of the
brand that supports our new brand promise, brand vision, brand position,
brand architecture and achieves overall business goals for the brand
- Ensure that all
brand assets are effectively managed to deliver a strong Company brand and
grow brand equity.
- Responsible for
event management and corporate sponsorship activities including corporate
brand advertising, promotions etc.
- In conjunction
with the human resources and operations departments, ensure that the
Company brand promise is internalized by all employees and financial
advisors through active review, monitoring and supervision
- Work closely
with Advertising agencies and PR consultants to ensure that the brand
internalization and re-branding project is effectively executed and the
goals and objectives of the exercise are achieved within reasonable time
frames.
- Plan, strategize
and execute marketing designs and activities to establish and maintain
brand presence in the market.
- Ensure that the
Company brand name, logo, colour and symbol are correctly displayed on all
stationery and corporate communication materials and that all offices are
appropriately branded.
- Develop a brand
positioning that differentiates Company from its competitors and provides
value proposition and excellent relationship with our customers.
- Assist the
business units to live the values, culture and practice company policies.
- Engages,
inspires and galvanizes the organization around the brand vision, position
and strategies so they are clear in bringing them to life in their areas
of functional expertise.
- Participates on
a cross-functional team to develop new products following the process,
including analyzing information to help set the sales forecast and
financials and writing concept statements for consumer testing.
- Conducts
analysis and periodical review the brand, competition, customer and
consumer trends to enhance the brand’s equity and marketplace performance.
- Analyzes and
provides consumer, category, and brand information to support channel
marketing and sales in category management and sales presentations.
- Provides
direction for key customer innovation summit presentations.
- Develops growth
targets, business objectives and brand strategies for the brand that
aligns with Company business plan.
- Leads brand
planning process by developing and executing annual brand target setting
& innovation review and brand strategy review.
- Participate in
and contributes to annual brand operating plan reviews. Ensure consistency
of brand identity by reviewing the corporate identity manual, setting
templates for the organization.
Performance
Standards
- Top of mind
brand awareness
- Brand
internalization successfully implemented
- Effective
execution of communication strategy
- Well managed PR
programmes
- Well established
CSR agenda
- Well maintained
company image
- Working within
budgets
- Innovative
products
Qualification,
knowledge, experience
- Bachelor’s
degree in Business or social sciences
- MBA in
marketing, PR and brand management
- Professional
marketing qualification e.g. CIM or equivalent
- 5years
experience in a similar position
- Excellent
written and oral communication skills
- Excellent
interpersonal and presentation skills
- Ability to
interact with employees and establish credibly across all levels in the
organization
- Ability to
interact and gain trust from people within and outside the organization
- Strong influence
skills, drive and commercial instincts
- Flexibility and
adaptability
To
apply, follow this link http://bit.ly/12ouW09 to profile yourself by 19th
June 2013
