Director, Referral Marketing Job in Kenya

Director, Referral Marketing

Key Responsibilities:
  • Solidify referral program within the Network (i.e. AKUH,N; Outreach, Aga Khan Health Services Hospitals)
  • Collaborate with Marketing to develop relationships with local clinics and physicians (e.g. hold frequent Continuing Medical Education programs, etc.), identify types of medical packages required, and improve marketing initiatives specific for medical referrals
  • Collaborate with Finance to develop comprehensive pricing estimates and packages for a wide range of patients including creating focus groups where necessary to test packages/service bundles
  • Collaborate with IT/Medical Records Departments to develop referral tracking system and database
  • Identify potential areas for telemedicine links within the AKDN network
  • Establish core referral teams to carry the referrals agenda forward,
  • leveraging on internal resources and recruiting new resources where there are substantial gaps
  • Develop relationships with hospitals and referral boards in East Africa and potentially other African countries and explore other areas which would greatly enhance referrals program i.e. call centre, website, etc.
  • Explore the concept of medical tourism as an alternative available to East Africans who need travel abroad for treatment.
  • Make a strategic plan for each country to achieve the objectives being set and create a BRAND.
  • Liaise and develop relations with appropriate organizations e.g. peer groups, government bodies/ministries, embassies, diplomats and media agencies to improve the reputation of Hospital resulting in increased revenues.
Academic knowledge & skills
  • Master’s degree in Business Administration /Marketing or equivalent in with ten years’ experience in a senior position preferably in a healthcare organization.
  • Creative and technical background able to explore new options and deploy marketing automation programs
  • Superior communication and writing skills
  • Strong organizational skills, being able to manage multiple projects at once.
  • Successful track record in creating and executing marketing plans that drive volumes

To Apply:

To apply follow this link http://bit.ly/15eeu1d  and profile yourself by close of business 10 June-2013