Request
for Proposals (Re-advertisement)
The
National Land Commission
Terms of Reference (ToR) for a Communication Consultant or
Consultancy Firm
The
National Land Commission (NLC) is an independent Commission established by The
National Land Commission Act No. 5 of 2012 pursuant to Article 67 of the
Constitution of Kenya, 2010.
NLC
has prioritized communications a key strategy and seeks to contribute to
effective and responsive communication to enable the Commission to realize its
objectives.
2.0
Scope of Work
The
Communication Consultant will work closely with the NLC to develop a
communication Strategy for the Commission and oversee its implementation for a
duration not exceeding 3 months.
The
Consultant will undertake the following:
Key
Tasks include:
a)
Design, coordinate, implement and monitor the communication strategy including
a concept and an action plan and visibility plan.
b)
Train members of the NLC and relevant staff on the Communications Strategy,
including on how to prepare/draft a wide range of materials, talking points,
press releases and advisories, news briefs, fact sheets for inclusion in media
kits and further public outreach;
c)
Advice on corporate branding IPOA (logo, slogan etc) to include actual
development of logo
d)
Ensure the promotion and increased understanding of NLC’s mandate in the
country through the use of diverse types of media and communication tools as
appropriate, including utilizing innovative and emerging communication tools
and new media in support of the Communications Strategy;
Expected
tangible and measurable output(s):
- A Communication
Strategic Plan for NLC with its implementation Plan;
- All NLC Members
trained on the Communication Strategy and on how to prepare media
documents;
- Mapping report
on media to include Media Contact list and various media
- Provide a report
on the implementation of the Communication Action Plan after the 3-month period.
- Develop NLC
Brand.
3.0
Requirements
- Advanced
University degree in Journalism or Communications from a recognized
University;
- At least seven
(7) years of experience in Kenya in conceiving and implementing
Communication Strategies
- Excellent verbal
and written skills in both English and Kiswahili;
- Strong
understanding of outreach and advocacy.
- Demonstrated
written and oral communication skills
- Strong project
management skills
- Excellent
organizational, prioritization, and customer service skills
- Ability to set
goals and timelines and to work on deadlines
- Ability to work
and communicate effectively with a variety of people, both internally and
externally
- Able to work
independently with minimal supervision
Timing
and Duration
The
consultant/firm should propose a schedule not exceeding 3 months and resources
required to complete the activity’s objectives.
The
proposal should include a detailed work plan and budget of activity
undertaking.
Proposals
should be submitted to by 21st June 2013 via email to lmwelu@kenyati.com
Firms/consultants
who had previously applied do not need to resend in their applications
