Job title: Sales & Marketing Executive
Reports to: Admin / General Manager
Job Description:Student / Courses / Training / Services & Events
Co-ordinator
Location: ICT Thika
- To
successfully manage the sales and marketing of ICT
Student/Courses/Training/Services & Events to maximise all revenue
generating opportunities and achieve set sales targets.
- To
grow the company’s base of students, customers and intermediaries and
manage these relationships to maximise lifetime value.
- To
ensure the sales and marketing team maintain a high level of customer
service which exceeds students and customers’ expectations.
Main duties:
- To
contribute to the development and implementation of a strategic sales and
marketing plan in liaison with the Admin/General Manager and College
Director.
- To
take overall responsibility for the operational sales and marketing plan,
including developing action plans and sales targets to achieve the objectives
set.
- To
achieve sales targets for ICT Student/Courses/Training/Services Marketing
& Events. To also market ICT for conferences and business events,
banqueting (including accommodation), weddings, the restaurant and outdoor
events.
- To
manage the sales and marketing budget in line with the targets.
- To
be responsible for setting prices in liaison with the Admin/General
Manager based on value (customer perceptions about the value of the
product) and the going rate of direct competitors, ensuring variable costs
and a contribution to fixed costs are covered.
- To
ensure the sales and marketing team have a thorough knowledge of the
product offer and pricing structure to enable effective promotion.
- To
make follow up on all enquiries from email telephone and text
- To
design and make recommendations for new paper adverts, brochures and TV
adverts in line with the budget.
- To
lead on the development of new key accounts, including identifying
potential corporate customers through research, implementing plans to
target businesses, and developing effective relationships.
- To
produce proposals, quotes and contracts, and negotiates rates to secure
business in line with ICT revenue targets.
- To
develop and implement customer service standards to ensure that all leads
and enquiries are followed up by the team in a timely manner.
- To
maximise the potential from existing corporate customers and
intermediaries through effective account management.
- To
manage a database of potential and existing customers by creating accurate
records and an effective follow up system.
- To
collect and analyse customer satisfaction questionnaires, surveys and
general feedback.
- To
keep abreast of industry and consumer trends, and ensure competitor
activity is closely monitored and reported on.
- To
identify and exploit all local marketing, sales and PR opportunities,
including cross-selling to assist with company revenue maximisation.
- To
report weekly and monthly on sales forecasts, recent activities and
results against targets.
- To
regularly review sales forecasts, identifying low periods and implementing
creative solutions.
- To
identify and organise representation at external trade shows and
networking events.
- To
identify areas suitable for road sign boards
- To
attend regular sales and marketing meetings with the Admin/General Manager
and College Director if possible.
- To
undertake any other duties as appropriate assigned by the General Manager,
College Sales & Marketing Director or Directors of the company.
If you are up to the challenge and possess the necessary qualification
and experience, please send your CV and a comprehensive covering letter
detailing skills and experience for the role clearly quoting the job title on
the email subject to: hr@ict.ac.ke
