Brand Manager
Job Purpose
As a brand manager you will be responsible for assessing consumer and business conditions, developing and executing brand strategies and plans to achieve business objectives (financial and marketing) for the assigned brand within Kenya and larger East Africa Region.
Key AccountabilitiesAs a brand manager you will be responsible for assessing consumer and business conditions, developing and executing brand strategies and plans to achieve business objectives (financial and marketing) for the assigned brand within Kenya and larger East Africa Region.
- Responsible
for elements of consumer marketing and brand administration, including
consumer research and analysis, market analysis, brand strategy, product
development, pricing, advertising, packaging development, consumer and
trade promotions, financial analysis and budget management;
- Participate
and manage marketing and customer driven programmes from inception to
close out, including annual planning, customer presentations, overall
Shopper Marketing Insights and category guidance.
- Responsible
for implementing brand strategy within the wider East Africa Region in
close collaboration with country manager and key distributors in the
region.
- Manage
customers and representatives ensuring that they are meeting deliverables
aligned to company targets and effectively delivering on all
Marketing responsibilities
- Identify
and analyse product performance information, anticipate problems and
develop strategies and contingency plans to ensure portfolio success;
- Develop
and maintain monthly update reports on sales, marketing budgets,
profitability and provide detailed input to be used by senior management
for strategic planning.
- As
an individual contributor know the ethical and legal compliance
responsibilities of the position; raise questions and concerns when faced
with an ethical or compliance issue; apply integrity in all aspects of
professional
- conduct.
- Carry
out the role accountabilities within the operating and process frameworks
that apply to the company
- Work
together with all your peers and customers. A key part of your performance
review each year will be based on their input.
- Exemplify
the company’s Higher Purpose & Values in practice – this will be a key
part of your annual development cycle.
Qualifications
In order to succeed in this role, it is expected that the ideal
candidate will have:
- The
ideal candidate will have a Bachelors degree in Marketing, Business
Administration or Commerce;
- At
least 4 years of brand management experience;
- Excellent
communication and interpersonal skills working with, and influencing all
levels within the organization;
- A
team player who can interact freely without inhibition with all customers,
internal and external;
- Exemplary
leadership skills, be forward-thinking, aggressive, assertive and
adaptable in the pursuit of brand/company objectives; and
- Solid
analytical, problem solving and business commercial skills.
- In
addition to this, the candidate should display influential, accountable
and adaptable behaviour and have high drive.
To apply, send your CV to cvs@careerdirections.co.ke
before Friday 15th April indicating the position applied for and the minimum
salary expectation on the subject line.