Position: Business Market Data Manager
Reporting to: Offers Marketing Manager
Range: R2L
Department:Marketing & Strategy
Role Purpose:
Responsible for the product lines of mobile data for the
business market segment on a business point of view.
In charge of designing and following execution of various
marketing actions to deliver business objectives.
Key Duties and Responsibilities
1.1 Operational management of the existing mobile data Products
& Services portfolio for business market
- This
covers 3G and 3G+ prepaid offers, whether bundles or unlimited offers,
both on a dongle (Internet Everywhere) or on a mobile handset (Internet on
Mobile) or on fixed devices (Flybox, Surf & Pay etc.)
- Proposing
relevant actions to deliver the business objectives (revenues, subscriber
base, churn..) on all aspects of the marketing mix:
- Pricing,
whether permanent prices or promotional prices
- Communication:
media, on ground, digital
- Go
to market: how to make the mobile data P&S available
- Follow-up
the marketing actions plan
- Constant
liaison with other stakeholders (Marketing Product & Services
development, Customer Care, Business Market Sales, commercial
communication) to ensure that the products are working according to
specifications and follow-up of problems identified and their resolution
- Stakeholders’
training and dissemination of information.
- Design
of product descriptions and sales arguments.
1.2. Reporting and business analysis
- Present
a weekly dashboard of business market data performance, trend and gap
analysis, as well as a follow-up of the marketing actions plan. The
dashboard will be produced by the Insight & Performance section, but
will be analyzed by the Business Market data manager.
- Present
a monthly marketing actions plan (by 20th of the previous month) aiming at
achieving the monthly objectives. The follow-up will be done on a weekly
basis.
1.3. Product marketing
- Define
the segment/products matrix with the positioning of the mobile data
products & services for the company’s priority segments (business
market only)
- For
each segment/product, establish the marketing mix: product, pricing,
communication plan, distribution plan
1.4. Product development
- The
Business Market data manager will be accountable for some steps of the
product development lifecycle, and will work in close relationship with
his/her counterparts in the Product & Services Development section
- Produce
and present pre-opportunity studies for new P&S: market and revenues assessment,
customer needs and value proposition, high-level product description.
- Produce
and present opportunity studies with detailed functional product
description and customer journey as well as a full business plan
- Communication
plan and briefs to the communication agency (with the support of the
Commercial Communication section)
- Go
to market plan: distribution channels to be used, animations and
promotional plans in liaison with the Business Market department
- Launch
plans: internal training and awareness, regulatory dossier, communication
and PR plans for launch, sales objectives per channel
Academic/ Professional Qualifications
- Bachelors
Degree or an advanced Diploma in a Business related field
Minimum Experience & Essential Knowledge
- Candidates
will be judged during interviews with case studies.
- Very
business-minded with strong abilities to design and drive
revenue-generating initiatives.
- Strong
coordination skills, to be able to efficiently follow-up actions plans
involving several stakeholders.
Key Competencies:
- Strong
market perception and understanding to select actions with the highest
chances of success and growth
- Good
knowledge of product marketing basics: marketing mix, exploiting market
research materials
- A
previous experience in B2B sales is a plus
- Advanced
PowerPoint and Excel skills
- Excellent
communication / presentation skills (oral & written)
This position is opened to Kenyan citizens only.
If you fit the required profile, please apply highlighting how
your qualifications, experience and career aspirations match the requirements
for this position.
Application should be sent by latest 2nd April 2013, please provide an updated Curriculum Vitae (CV) including details of your current telephone contacts and names of three referees.
Application should be sent by latest 2nd April 2013, please provide an updated Curriculum Vitae (CV) including details of your current telephone contacts and names of three referees.
Apply through www.orange-tkl.co.ke.
Only shortlisted
candidates will be contacted.