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Key Accounts - On Trade Manager Vacancy Announcement

Dynamic People Consulting is recruiting a Key Accounts - On Trade Manager for Pernod Ricard Kenya, a global competitor in wines and spirits.

Reporting to the Marketing Manager, the overall role of the incumbent will be to drive the development and growth of a portfolio of key on-premise accounts in Kenya with the relevant brand portfolio and to assist Sales in driving volumes and achieving targets in theses outlets.

The Key Accounts - On Trade Manager will specifically be responsible for the following;
  • Signing partnership agreements and ensuring compliance with these agreements;
  • Identifying new Key Accounts based on pre-determined criteria;
  • Setting sales volume targets with On Trade outlets and following up on the same;
  • Support in design, implementation, tracking and evaluation of planned promotional activity in the On trade;
  • Provision of market intelligence, investigating, analysing and reporting on key competitor activity and market dynamics;
  • Managing trading terms negotiations, developing strong business plans for individual outlets and working with the Area Sales Manager to drive growth strategies in the On-Trade;
  • Assist Area Sales Managers in achieving and executing sales targets for all Key Accounts through customer management;
  • Responsible for agreeing on cyclical promotional planning activity and managing all brand SKU pricing for the accounts in line with the company’s pricing guidelines; and
  • Customer relationship management
The successful candidate should have the following qualifications:
  • Bachelor’s Degree in Business - Marketing or Higher Diploma in Hospitality preferred;
  • At least five (5) years of experience in a Marketing or Sales Management role in a busy FMCG environment, 2 years of which should be at a senior management role working with On-Trade accounts in the Liquor industry;
  • Proven success in negotiating commercially sound business agreements;
  • Proven track record in project management and client growth;
  • Demonstrated Key Account experience;
  • Must possess strong commercial acumen and a creative mind set;
  • Must be result oriented;
  • Possess relevant alcohol On Premise industry sales experience;
  • Excellent oral and written communication skills; and
  • Proven leadership and management skills.
If you believe you qualify for this position, please apply for the position by uploading your CV to our website:  under Vacancies. 

Only qualified candidates shall be contacted

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