Head of Commercial
Function: Sales & Marketing
Scope of Role: Kenya
Travel Requirement: 30%
- Oversee
the entire activities of the Sales and Marketing Departments
- Provide
leadership expertise and efficient and focused sales and marketing
strategies so as to achieve the Cadbury strategy, growth and profit
objectives.
2. Primary Accountabilities / Responsibilities
- Prepare
an annual sales and marketing strategy and budget, and continuously
monitor and report on its achievements on a weekly, monthly and annual
basis.
- Develop
and implement product positioning, packaging, and pricing strategy to
produce the highest possible long-term market share.
- Plan
and oversee advertising and promotion activities including print, online,
electronic media and direct mail.
- Ensures
effective control of sales and marketing results, and takes corrective
action to guarantee that achievement of sales &marketing objectives
falls within designated budgets.
- Manage
Key stakeholders by building relationships with colleagues, subordinates
and Customers to ensure company objectives are delivered effectively and
efficiently
- Develop
capability across every channel to ensure we lead forward share in every
category. Put plans in place to strengthen our forward share versus our
market share in every key customer in collaboration with account teams.
- Continuously
Identify market opportunities by consumer requirements; defining market,
competitor's share, and competitor's strengths and weaknesses; forecasting
projected business; establishing targeted market share.
- Build
and maintain high standards of customer satisfaction through alignment
with physical distribution, forecasting accuracy, Service level tracking
of products and sales team merchandising.
- Contribute
to the commercial planning process (Demand Management) and integrate with
other processes (Marketing, logistics& Customer operations and supply
chain) to ensure seamless product supplies to meet market demand and drive
implementation of brand marketing programs.
- Ethical
and Legal Compliance: Know the ethical and legal compliance
responsibilities of the position; lead ethically and model compliant
behaviour; maintain an environment where employees can speak up without fear
of retaliation; ensure employees in area of responsibility understand the
compliance responsibilities of their jobs and actively participate in the
compliance program
3. Knowledge, Skills, Experience and Language Requirements
a.) Knowledge: including education, qualifications and training
- Bachelor’s
Degree in Sales, Marketing or Business preferred with a minimum of eight
years related experience with progressive managerial responsibilities.
- Professional
Qualifications in Sales and Marketing
b.) Skills/Leadership Competencies
- Strategic
Thinking
- Team
player, with organized work approach and good communication skills.
- Financial
acumen, integrity and ability to handle detail accurately
- Strong
influence and relationship building skills
- Aggressiveness-Need
to have drive and resilience. Move quickly to seize opportunities.
- Respond
to challenging goals and take considered risks where appropriate.
- Growing
People-Constantly coach and develop the team.
c.) Experience
- At
least seven years working experience in sales and marketing with at
least three years in FMCG
- High
level of process control through compliance with sales and marketing
policies
- Experience
in managing a sales team successfully
- Commercially
astute with sound business acumen
d.) Languages
- English
- Swahili
– National language in Kenya
Application procedure:
Applicants should email their applications attaching a detailed curriculum vitae and a letter indicating why they are interested in and qualified for the position and the names of three referees who can provide confidential assessment of their capabilities to a Search Committee.
All communications relating to applications for this position should be addressed to email address: therecexpert@gmail.com.
Applications should be received by 15th March 2013.
Only shortlisted candidates will be contacted.
On the subject matter of the email please indicate the position you are applying for.
Applicants should email their applications attaching a detailed curriculum vitae and a letter indicating why they are interested in and qualified for the position and the names of three referees who can provide confidential assessment of their capabilities to a Search Committee.
All communications relating to applications for this position should be addressed to email address: therecexpert@gmail.com.
Applications should be received by 15th March 2013.
Only shortlisted candidates will be contacted.
On the subject matter of the email please indicate the position you are applying for.