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Brand Manager Job Vacancy

The Safisana Group Limited (a Group of companies) which comprises of various subsidiary companies that have been founded to offer home improvement solutions is looking for a Brand Manager. 

The Brand Manager will be involved in:
  • Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • Looking at the pricing of products and analysing the potential profitability
  • Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
  • Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
  • Checking marketing copy
  • Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
  • Monitoring product distribution and consumer reactions through focus groups and market research
  • Coordinating the launch programme to external customers as well as employees.
  • Represent the company at all creative meetings, including photo and film shoots.
  • Create a lasting impression among consumers and improving product sales and market share.
  • Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for their product or service.
  • Work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure the company brand, values and image are followed.
  • Attend product launches, conferences and exhibitions.
  • Regularly travel to attend meetings with creative agencies.
  • Create brand guidelines and making sure that employees follow them.
  • Oversee the entire creative process for a single product, or group of products and services.
The ideal candidate should 
  • Have an instinctive feeling about future product concepts
  • Have good analytical skills
  • Be a good listener, able to respond to results and consumer research
  • Be an excellent communicator, both verbally and in writing
  • Be enthusiastic about our product area.
  • Have a Degree in Public relations, Marketing, Bcom or social sciences
  • At least 1 year experience
Applications (CV and cover letter) should be sent strictly via e-mail to and should reach us not later than 15th April 2013.

Safisana Group Limited is an equal opportunity employer and does not discriminate against: color, race, nationality, ethnic or national origin, religion or belief, gender, marital status, sexual orientation, age, HIV/AIDS status and disability.

Only short listed candidates will be contacted. 

Canvassing will lead to automatic disqualification.

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